Agency BBH NY and director Guy Shelmerdine of Smuggler have once again teamed with JBL Wireless Headphones to showcase the potential dangers of corded headphones to hilarious effect. JBL takes their slogan “Dare to Listen” to new lengths in this :30 which highlights the mayhem that can ensue when you choose not to wear JBL Bluetooth enabled headphones while going about your day. You might even wind up in jail for armed robbery at a convenience store,
This is Shelmerdine’s second outing with BBH and JBL, having previously collaborated in 2015 on the “CordFail Effect” campaign, which spotlighted another elaborate sequence of events showing the downfall of an unlucky corded headphone user.
Credits
Client JBL Agency BBH New York Corinne Porter, producer. Production Smuggler Guy Shelmerdine, director; Patrick Milling Smith, Brian Carmody, Allison Kunzman, exec producers; Nick Sutherland Dodd, line producer; Will Bex, DP. Production Services Unit+Sofa, Prague. Editorial Work Editorial Cass Vanini, editor; Erica Thompson, exec producer; Sari Resnick, producer. VFX The Mill Verity Grantham, exec producer; Melissa Stephano, Kate Aspell, producers; Fergus McCall, colorist. Sound Design Q Department Audio Sound Lounge
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
