Agency BBH NY and director Guy Shelmerdine of Smuggler have once again teamed with JBL Wireless Headphones to showcase the potential dangers of corded headphones to hilarious effect. JBL takes their slogan “Dare to Listen” to new lengths in this :30 which highlights the mayhem that can ensue when you choose not to wear JBL Bluetooth enabled headphones while going about your day. You might even wind up in jail for armed robbery at a convenience store,
This is Shelmerdine’s second outing with BBH and JBL, having previously collaborated in 2015 on the “CordFail Effect” campaign, which spotlighted another elaborate sequence of events showing the downfall of an unlucky corded headphone user.
Credits
Client JBL Agency BBH New York Corinne Porter, producer. Production Smuggler Guy Shelmerdine, director; Patrick Milling Smith, Brian Carmody, Allison Kunzman, exec producers; Nick Sutherland Dodd, line producer; Will Bex, DP. Production Services Unit+Sofa, Prague. Editorial Work Editorial Cass Vanini, editor; Erica Thompson, exec producer; Sari Resnick, producer. VFX The Mill Verity Grantham, exec producer; Melissa Stephano, Kate Aspell, producers; Fergus McCall, colorist. Sound Design Q Department Audio Sound Lounge
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
