Adam Berg of Smuggler directed this spot which takes us inside a mundane slice of life–a youngster aboard a bus–which turns into much more as we get a glimpse of the many dreams to which young people aspire. And a Samsung phone can help better envision those dreams, literally,
Ad was conceived by a creative team at Wieden+Kennedy.
Client Samsung Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Craig Allen, creative directors; Brandon Mugar, art director; Derek Szynal, copywriter; Erika Madison, executive producer; Kevin Diller, producer. Production Smuggler Adam Berg, director; Patrick Milling Smith, Brian Carmody, Drew Santarsiero, exec producer; Andrew Colon, head of production; John Bick, line producer; Joost Van Gelder, DP. Editorial Cosmo Street Paul Hardcastsle, editor; Yvette Sears, exec producer; Marie Mangahas, producer. VFX MPC Paul O’Shea, Zach Trucker, VFX supervisors; Mike Wigart, exec producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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