Director Nina Holmgren’s latest work, “Move How You Want,” for Beats By Dre is set to Vince Staples’ track “Magic” from his newly released album. Produced by SMUGGLER for agency Translation, the film is an instinctual and movement-filled piece, crafted around the contagious energy of the one thing which moves us all–the beat.
Set in and around visually heightened worlds, the piece celebrates the diversity of an entire culture unified by music. Both playful and momentous while rooted in authenticity, the film features Staples, Naomi Osaka, Kaia Gerber and Quenlin Blackwell. True to Holmgren crafts a dramatic visual poetry with moments that capture the essence of the brand.
Credits
Client Beats By Dre Agency Translation Dan Blaney, producer; Jason Campbell, executive creative director; Castro Desroches, creative lead; Rachel Leathers, sr. art director; Mia Madrid, sr. copywriter. Production SMUGGLER Nina Holmgren, director; Patrick Milling-Smith, Brian Carmody, Sue Yeon Ahn, exec producers; Chad “Frenchie” Alburtis, productgion supervisor; Sig Culhane, productoin coordinator. Ryan Marie Helfant, DP; Karen O’Brien, producer; Zaida Fakih, 1st AD; Boma Pennebaker, 2nd AD; Miranda Lorenz, production designer; April Custodio, casting director; Jon Boogz, movement director; Camille Garmendia, wardrobe; Neicy Small, hair & makeup; Illanka Verhoeven, Naomi Osaka hair; Autumn Moultrie, Naomi Osaka makeup; Corey Stokes, Vince Staples’ stylist; George Cortina, Kaia Gerber’s stylist. Editorial Cagin Robert Lopuski, editor; Hope DuHaime, sr. post producer. Color Grade Company 3 Sean Coleman, colorist; Matt Moran, producer. VFX Shape + Light Arielle Weir, VFX producer; Rob Trent, managing director/creative director; Miles Kinghorn, lead Flame; Scott Boyajan, exec producer. Sound Design Ballade. Music Vince Staples. Cast Naomi Osaka, Vince Staples, Kaia Gerber, Quenlin Blackwell
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
