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    SMUGGLER Director Filip Engstrom Cleans Up For SERVPRO, Buntin Group

    By SHOOTUpdated:No Comments7130 Views

    SMUGGLER director Filip Engstrom and ad agency Buntin Group teamed up on this spot, “There’s A Pro For That,” for fire and water cleanup and restoration franchiser SERVPRO. Through humor and action-packed visuals, we follow “The Leader of Disaster Clean-up and Restoration” as he carries out a variety of storm and flooding tests to finally conclude that there’s a pro for every situation. 

    Engstrom creates an adrenaline-fueled and gripping film bursting with irony and humor to get SERVPRO’s motto across–”like it never even happened.”  

    The production team selected an abandoned factory outside downtown Los Angeles, which also provided the right environment to create a test facility look and feel and to show what Servpro experts are capable of doing. The over-the-top nature of the campaign demanded a large versatile production location that could accommodate space for a helicopter to drop a giant water balloon on top of a model home and for an airplane engine to blast the set of a hair salon, as well as tons of gadgets, rigs, engines, extras and Servpro experts with their gear, vans, a big-rig truck, and specialized equipment.

    Credits

    Client SERVPRO Agency Buntin Group Dave Damman, chief creative officer; Paige Shafrath, producer; Jonatan Maldonado, Aron Cleary, executive creative directors; Jared Owenby, copywriter; Ryan Bailey, Jane Owenby, art directors; Derrik Whiten, social specialist; Danielle Keenan, executive producer; Paige Shafrath, social media producer.  Production SMUGGLER Filip Engstrom, director; Patrick Milling-Smith, Brian Carmody, exec producers; Catalina Restrepo, producer; Scott Passey, production supervisor; Bryan Newman, DP; Jason Dawes, production designer. Editorial Björn Benkert, editor Postproduction/VFX Syndicate

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Buntin GroupFilip EngstromSmuggler



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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