SMUGGLER director Filip Engstrom and ad agency Buntin Group teamed up on this spot, “There’s A Pro For That,” for fire and water cleanup and restoration franchiser SERVPRO. Through humor and action-packed visuals, we follow “The Leader of Disaster Clean-up and Restoration” as he carries out a variety of storm and flooding tests to finally conclude that there’s a pro for every situation.
Engstrom creates an adrenaline-fueled and gripping film bursting with irony and humor to get SERVPRO’s motto across–”like it never even happened.”
The production team selected an abandoned factory outside downtown Los Angeles, which also provided the right environment to create a test facility look and feel and to show what Servpro experts are capable of doing. The over-the-top nature of the campaign demanded a large versatile production location that could accommodate space for a helicopter to drop a giant water balloon on top of a model home and for an airplane engine to blast the set of a hair salon, as well as tons of gadgets, rigs, engines, extras and Servpro experts with their gear, vans, a big-rig truck, and specialized equipment.
CreditsClient SERVPRO Agency Buntin Group Dave Damman, chief creative officer; Paige Shafrath, producer; Jonatan Maldonado, Aron Cleary, executive creative directors; Jared Owenby, copywriter; Ryan Bailey, Jane Owenby, art directors; Derrik Whiten, social specialist; Danielle Keenan, executive producer; Paige Shafrath, social media producer. Production SMUGGLER Filip Engstrom, director; Patrick Milling-Smith, Brian Carmody, exec producers; Catalina Restrepo, producer; Scott Passey, production supervisor; Bryan Newman, DP; Jason Dawes, production designer. Editorial Björn Benkert, editor Postproduction/VFX Syndicate
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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