A priority curbside DHL delivery to the one and only James Bond takes a high octane and dramatic turn when a convoy of vehicles approaches his parked Aston Martin interrupting the hand-off. Bond quickly changes the delivery address and a high speed pursuit through Shanghai’s neon-colored urban sprawl ensues. Unfazed, and steadfastly professional, the DHL driver joins the action packed chase and delivers the package to Bond at the new drop-off point and he successfully evades his foes, safely and efficiently.
Adam Berg of SMUGGLER directed this "License to Deliver" spot tie-in to the upcoming Bond feature No Time To Die for agency 180 Kingsday.
Credits
Client DHL Dirk use, head of group brand advertising; Mandy Au Yeung, Shanshan Gu, sr. marketing communications managers; Moritz Sattler, brand marketing. Agency 180 Kingsday James Southward, producer; John Messum, creative director; Alex Bolderoff, copywriter; Helen King, art director; Emil Cholich, creative. Production SMUGGLER Adam Berg, director; Sara Flood, Patrick Milling-Smith, Brian Carmody, exec producers; Fergus Brown, managing director; Ben Croker, producer; Linus Sandgren, DP; Tony Fernandes, 1st AD. Editorial Paul Hardcastle, editor. VFX Alex Lovejoy, VFX supervisor. Production Services Indochina Productions Nicholas Simon, exec producer; Michael Cody, producer; Chidchanok Plodripu, production manager; Mattana Suthammasa, production coordinator; Chaiyan Chunsuttiwat, production designer; Vasu Kantatham, art director; Chathip Henprasert, graphic designer; Srirattana Wattanvitkul, wardrobe; Sudjai Tangsiripracha, makeup; Amnuay Saelim, hair. Casting Sarawanee Yodnoon
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
