Smucker’s Father Nature campaign returns, this time with a sitcom twist. The stay-at-home spouse of Mother Nature is fixing a snack for his daughter–a healthy nosh with Smucker’s Natural spreadable fruit that tastes great, which he starts to say is like “killing two birds with one stone.”
However he’s interrupted in the middle of uttering that adage by one of the quirky animals that surrounds Mother and Father Nature–an ostrich. Clearly, “killing birds” is not the way to go with a feathered audience, translating into a funnily awkward sitcom-esque moment as an accompanying laugh track attests.
Randy Krallman of production house SMUGGLER directed the spot, titled “Two Birds,” for BBH USA and PSOne which is Publicis Groupe’s Power of One agency solution for The J.M. Smucker Company.
Credits
Client Smucker’s Natural Agency PSOne Erica Roberts, chief creative officer (BBH USA); Peter Defries, Alan Wilson, group creative directors, SVPs; JR Harris, creative director; Molly Prunka, Arthur Germer, sr. art directors; Blake Fromkin, sr. copywriter; Zakk Weston, copywriter; Lauren Schneidmuller, group executive producer, SVP; Jamie Zimmerman, sr. producer; Jennifer Baldwin, group strategy director, EVP; Triten Sechi, strategy, VP; Allie O’Shea, Emily Canan, strategy directors, VPs; Teylor Parks strategist. Production Company SMUGGLER Randy Krallman, director; Allison Kunzman, exec producer. Editorial Friendshop Ben Suenaga, editor; Adam Roe, exec producer. Postproduction Parliament Phil Crowe, VFX shoot supervisor; John McIntosh, Jade Kim, creative leads; Jay Lee, Sohee Lim, Keith Sullivan Andy Mower, creatives; Lexi Stearn, Anna Borysewicz, Sebastien Le Coz, production. Audio Post/Sound Design Harbor Brian Wilkowski, sound engineer; Max Macnow, producer. Music House Human James Dean Wells, exec producer; Michael Jurasits, creative lead; Thomas Keery, composer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
