Smucker’s Father Nature campaign returns, this time with a sitcom twist. The stay-at-home spouse of Mother Nature is fixing a snack for his daughter–a healthy nosh with Smucker’s Natural spreadable fruit that tastes great, which he starts to say is like “killing two birds with one stone.”
However he’s interrupted in the middle of uttering that adage by one of the quirky animals that surrounds Mother and Father Nature–an ostrich. Clearly, “killing birds” is not the way to go with a feathered audience, translating into a funnily awkward sitcom-esque moment as an accompanying laugh track attests.
Randy Krallman of production house SMUGGLER directed the spot, titled “Two Birds,” for BBH USA and PSOne which is Publicis Groupe’s Power of One agency solution for The J.M. Smucker Company.
Credits
Client Smucker’s Natural Agency PSOne Erica Roberts, chief creative officer (BBH USA); Peter Defries, Alan Wilson, group creative directors, SVPs; JR Harris, creative director; Molly Prunka, Arthur Germer, sr. art directors; Blake Fromkin, sr. copywriter; Zakk Weston, copywriter; Lauren Schneidmuller, group executive producer, SVP; Jamie Zimmerman, sr. producer; Jennifer Baldwin, group strategy director, EVP; Triten Sechi, strategy, VP; Allie O’Shea, Emily Canan, strategy directors, VPs; Teylor Parks strategist. Production Company SMUGGLER Randy Krallman, director; Allison Kunzman, exec producer. Editorial Friendshop Ben Suenaga, editor; Adam Roe, exec producer. Postproduction Parliament Phil Crowe, VFX shoot supervisor; John McIntosh, Jade Kim, creative leads; Jay Lee, Sohee Lim, Keith Sullivan Andy Mower, creatives; Lexi Stearn, Anna Borysewicz, Sebastien Le Coz, production. Audio Post/Sound Design Harbor Brian Wilkowski, sound engineer; Max Macnow, producer. Music House Human James Dean Wells, exec producer; Michael Jurasits, creative lead; Thomas Keery, composer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
