Smucker’s Father Nature campaign returns, this time with a sitcom twist. The stay-at-home spouse of Mother Nature is fixing a snack for his daughter–a healthy nosh with Smucker’s Natural spreadable fruit that tastes great, which he starts to say is like “killing two birds with one stone.”
However he’s interrupted in the middle of uttering that adage by one of the quirky animals that surrounds Mother and Father Nature–an ostrich. Clearly, “killing birds” is not the way to go with a feathered audience, translating into a funnily awkward sitcom-esque moment as an accompanying laugh track attests.
Randy Krallman of production house SMUGGLER directed the spot, titled “Two Birds,” for BBH USA and PSOne which is Publicis Groupe’s Power of One agency solution for The J.M. Smucker Company.
Credits
Client Smucker’s Natural Agency PSOne Erica Roberts, chief creative officer (BBH USA); Peter Defries, Alan Wilson, group creative directors, SVPs; JR Harris, creative director; Molly Prunka, Arthur Germer, sr. art directors; Blake Fromkin, sr. copywriter; Zakk Weston, copywriter; Lauren Schneidmuller, group executive producer, SVP; Jamie Zimmerman, sr. producer; Jennifer Baldwin, group strategy director, EVP; Triten Sechi, strategy, VP; Allie O’Shea, Emily Canan, strategy directors, VPs; Teylor Parks strategist. Production Company SMUGGLER Randy Krallman, director; Allison Kunzman, exec producer. Editorial Friendshop Ben Suenaga, editor; Adam Roe, exec producer. Postproduction Parliament Phil Crowe, VFX shoot supervisor; John McIntosh, Jade Kim, creative leads; Jay Lee, Sohee Lim, Keith Sullivan Andy Mower, creatives; Lexi Stearn, Anna Borysewicz, Sebastien Le Coz, production. Audio Post/Sound Design Harbor Brian Wilkowski, sound engineer; Max Macnow, producer. Music House Human James Dean Wells, exec producer; Michael Jurasits, creative lead; Thomas Keery, composer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
