Lila Eliana Walsh, who’s 14 years old, made her filmmaking debut with this video for Smarty Pants Vitamins. The slices-of-life piece was produced by Adolescent Content, a production company specializing in young, often teen directorial talent for real-world assignments.
Established filmmaker Ramaa Mosley, creative director at Adolescent Content, said she founded the company because of her belief that teenage talent can channel a pure creativity and charm that eludes many of their adult counterparts.
CreditsClient Smarty Pants Clay Nichols, head of marketing. Agency (in-house). Production Adolescent Content Lily Eliana Walsh, director; Ramaa Mosley, creative director; Hope Farley, exec producer; Will Dearborn, DP. Editorial Homestead Editorial Kevin Palmer, editor.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More