This spot shows us the positive cumulative effect of Uber drivers going with electric vehicles–helping to realize the big picture goal of zero emissions. Conceived by NY agency SMALL and directed by Najeeb Tarazi of Zurich-based production company MYGOSH, “Don’t Stop til Zero” heralds Uber’s sustainability platform launch.
Music and sound house was Yessian Music, with Vinyl Mix serving as audio post shop.
Client Uber Technologies USA Agency SMALL, New York Luca Panesse, Luca Lorenzini, founders/lead creatives. Production Company MYGOSH, Zurich Najeeb Tarazi, director; Tom Banks, supervising DP; Lamar Hawkins, Natali Sussman, exec producers; Ulrich Kirchner, producer; Tom Banks, DP, NY/L.A.; Kevin Klein, DP, Berlin; Serban Vasilescu, DP, Bucharest; Lucas Ruyssen, DP, Brussels; Courtney J. Bennet, DP, London; Gary Bialas, DP, Paris; Mohammad Omar, DP, Dubai; Aditya Desai, DP, Mumbai/Delhi; Jose Grimaldo, DP, Mexico City. Editorial Zach Stone, editor. Color Josh Bohoskey, colorist. Music & SFX Yessian Music, NY/Detroit/L.A. Mark Chu, composer; Jeff Dittenber, director of sound design; Jacob Wolfe, associate sound designer; Brian Yessian, chief creative officer; Michael Yessian, head of production; Marlene Bartos, exec producer/managing director; Jerry Krenach, global head of creative development; Jessica Glowacki, associate producer. Audio Post Vinyl Mix, New York Weston Fonger, sr. mixer; Angelina Powers, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
