This spot shows us the positive cumulative effect of Uber drivers going with electric vehicles–helping to realize the big picture goal of zero emissions. Conceived by NY agency SMALL and directed by Najeeb Tarazi of Zurich-based production company MYGOSH, “Don’t Stop til Zero” heralds Uber’s sustainability platform launch.
Music and sound house was Yessian Music, with Vinyl Mix serving as audio post shop.
CreditsClient Uber Technologies USA Agency SMALL, New York Luca Panesse, Luca Lorenzini, founders/lead creatives. Production Company MYGOSH, Zurich Najeeb Tarazi, director; Tom Banks, supervising DP; Lamar Hawkins, Natali Sussman, exec producers; Ulrich Kirchner, producer; Tom Banks, DP, NY/L.A.; Kevin Klein, DP, Berlin; Serban Vasilescu, DP, Bucharest; Lucas Ruyssen, DP, Brussels; Courtney J. Bennet, DP, London; Gary Bialas, DP, Paris; Mohammad Omar, DP, Dubai; Aditya Desai, DP, Mumbai/Delhi; Jose Grimaldo, DP, Mexico City. Editorial Zach Stone, editor. Color Josh Bohoskey, colorist. Music & SFX Yessian Music, NY/Detroit/L.A. Mark Chu, composer; Jeff Dittenber, director of sound design; Jacob Wolfe, associate sound designer; Brian Yessian, chief creative officer; Michael Yessian, head of production; Marlene Bartos, exec producer/managing director; Jerry Krenach, global head of creative development; Jessica Glowacki, associate producer. Audio Post Vinyl Mix, New York Weston Fonger, sr. mixer; Angelina Powers, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More