This spot shows us the positive cumulative effect of Uber drivers going with electric vehicles–helping to realize the big picture goal of zero emissions. Conceived by NY agency SMALL and directed by Najeeb Tarazi of Zurich-based production company MYGOSH, “Don’t Stop til Zero” heralds Uber’s sustainability platform launch.
Music and sound house was Yessian Music, with Vinyl Mix serving as audio post shop.
Client Uber Technologies USA Agency SMALL, New York Luca Panesse, Luca Lorenzini, founders/lead creatives. Production Company MYGOSH, Zurich Najeeb Tarazi, director; Tom Banks, supervising DP; Lamar Hawkins, Natali Sussman, exec producers; Ulrich Kirchner, producer; Tom Banks, DP, NY/L.A.; Kevin Klein, DP, Berlin; Serban Vasilescu, DP, Bucharest; Lucas Ruyssen, DP, Brussels; Courtney J. Bennet, DP, London; Gary Bialas, DP, Paris; Mohammad Omar, DP, Dubai; Aditya Desai, DP, Mumbai/Delhi; Jose Grimaldo, DP, Mexico City. Editorial Zach Stone, editor. Color Josh Bohoskey, colorist. Music & SFX Yessian Music, NY/Detroit/L.A. Mark Chu, composer; Jeff Dittenber, director of sound design; Jacob Wolfe, associate sound designer; Brian Yessian, chief creative officer; Michael Yessian, head of production; Marlene Bartos, exec producer/managing director; Jerry Krenach, global head of creative development; Jessica Glowacki, associate producer. Audio Post Vinyl Mix, New York Weston Fonger, sr. mixer; Angelina Powers, exec producer.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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