This spot shows us the positive cumulative effect of Uber drivers going with electric vehicles–helping to realize the big picture goal of zero emissions. Conceived by NY agency SMALL and directed by Najeeb Tarazi of Zurich-based production company MYGOSH, “Don’t Stop til Zero” heralds Uber’s sustainability platform launch.
Music and sound house was Yessian Music, with Vinyl Mix serving as audio post shop.
Client Uber Technologies USA Agency SMALL, New York Luca Panesse, Luca Lorenzini, founders/lead creatives. Production Company MYGOSH, Zurich Najeeb Tarazi, director; Tom Banks, supervising DP; Lamar Hawkins, Natali Sussman, exec producers; Ulrich Kirchner, producer; Tom Banks, DP, NY/L.A.; Kevin Klein, DP, Berlin; Serban Vasilescu, DP, Bucharest; Lucas Ruyssen, DP, Brussels; Courtney J. Bennet, DP, London; Gary Bialas, DP, Paris; Mohammad Omar, DP, Dubai; Aditya Desai, DP, Mumbai/Delhi; Jose Grimaldo, DP, Mexico City. Editorial Zach Stone, editor. Color Josh Bohoskey, colorist. Music & SFX Yessian Music, NY/Detroit/L.A. Mark Chu, composer; Jeff Dittenber, director of sound design; Jacob Wolfe, associate sound designer; Brian Yessian, chief creative officer; Michael Yessian, head of production; Marlene Bartos, exec producer/managing director; Jerry Krenach, global head of creative development; Jessica Glowacki, associate producer. Audio Post Vinyl Mix, New York Weston Fonger, sr. mixer; Angelina Powers, exec producer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
