In a move to make Brazil’s roads safer, Volkswagen Caminhões e Ônibus (Volkswagen Trucks and Buses) is teaming up with Livelo–Brazil’s biggest rewards program–to create an initiative to monitor truck drivers’ hours of rest along shipping routes nationwide and convert them into benefits. 

The Trucker Napp–Earn While You Sleep program is currently being piloted. The first phase will focus on a single client, Carsten Serviços e Transportes. After an initial three-month evaluation period, the mechanics will be adjusted so it can be scaled up, allowing all interested parties to participate.

The drivers’ sleep will be monitored by smartwatches connected to a points-based system that rewards hours of sleep with Livelo points–which can even turn into cash in users’ bank accounts. The more sleep they get, and the better that sleep is, the more benefits drivers stand to gain. 

A 2021 study by the Brazilian Association of Traffic Medicine (ABRAMET), the Brazilian Academy of Neurology, and the Regional Council of Medicine found that 42% of traffic accidents in Brazil are related to sleep deprivation. Ricardo Alouche, the VP of sales, marketing, and post-sale service at Volkswagen Caminhões e Ônibus, explains that the program is designed to encourage a healthier and more responsible routine on the country’s highways. Currently, 62% of all freight in Brazil is shipped by trucks. 

“The idea behind this project was to benefit and support partners and clients who make a living off shipping, and thus help make the roads safer for everyone. The partnership with Livelo and Carsten was crucial in kicking off this crucial intervention. From here on out, we’ll be dedicated to getting even more companies engaged with the program on all fronts,” said Alouche. 

When a trucker begins a shift, the app starts tracking their rest and their stages of sleep, such as light sleep, deep sleep, and REM sleep. A simple technology has been developed to make sure that the incentive program will be efficient. Using wearables such as smartwatches and smart bands connected to an app that records hours of sleep, Trucker Napp monitors the duration, quality, and frequency of sleep for drivers and converts that data into Livelo points.

Points earned through sleeping can be used however each individual trucker sees fit. Options include plane tickets, products, and cash, as well as the possibility of using them as a form of in-store payment at establishments such as Drogasil, Droga Raia, Pão de Açúcar, C&A, Sodimac, Extra, and on Amazon Brasil’s e-commerce, among other partners. Another advantage is the ability to use points to make Pix transfers at brick-and-mortar or digital establishments.

All drivers have to do is create a free account on the website or the Livelo app and convert points to their preferred reward, whenever they like. And the more nights of sleep in a row, the bigger the points multiplier. 

Created by AlmapBBDO in São Paulo, Brazil, the agency responsible for bringing the two brands together, Trucker Napp is an innovation that will be rolled out first with the drivers at Carsten, one of the country’s largest shipping firms and a Volkswagen Caminhões e Ônibus client. 

“With Trucker Napp, we were able to practically create a new safety feature for drivers – and for everyone who shares the road with them. And that means better health and better earnings for these professionals, who are so key to the country’s economy,” said Fernando Duarte, executive creative director at AlmapBBDO.

This video–from AlmapBBDO and directed by Og Cruz via Belgrado Filmes–outlines the Trucker Napp program.

Credits

Clients Volkswagen Caminhões e Ônibus and Livelo Agency AlmapBBDO, São Paulo, Brazil Filipe Bartholomeu, president & CEO; Luiz Sanches and Pernil, chief creative officers; Fernando Duarte, Henrique Del Lama, and Pedro Corbett, executive creative directors; Iron Brito, creative director; Fernando Christo and Vinicius De Luca Souza, creatives; Julia Newman and Marilia Alves, special projects; Diego Villas Bôas, Vera Jacinto, Murillo Moretti, Marcia Granja, AV production; Fernando Silva, Marina Veludo Mugnaini, Denise Abramovici, Guilherme Alcatrão, Manuella Gavioli, Laura Villaça, and Julia Exaltação, liaisons; Lilian Cavallini, Luan Henriques, Sandro Rosa and 20DASH, digital production. Production Belgrado Filmes Og Cruz, director; Neusa Cizik, exec producer; Vivi Dias, production liaison; Mariana Araujo, assistant director; Andre Bernardes, production manager; Daniel Kubalack, art director; Fernando Yamanaka, postproduction coordinator; Gabriel Peixoto, editor; Rouse Rafaela, motion graphics. Color Grade The Cave Color Junior Xis, colorist. Audio Production Jamute  James Feeler, executive audio producer; James Feeler and Marcos Vaz, music producers; Marcelo Filho, Otávio Bertolo, and Sanjai Cardoso, sound engineers

 

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