Patrick Sherman of production house Slash Dynamic directed a three-spot package for Zaxby’s as part of its promotional tie-in with the film Jumanji: The Next Level.
The humorous campaign from ad agency Tombras features Jumanji’s Rhys Darby and includes this commercial titled “The Console” in which a couple of players are sucked into their video game and ultimately end up at a Zaxby’s restaurant.
Client Zaxby’s Joel Bulger, chief marketing officer. Agency Tombras Silver Cueller III, Clay Prewitt, creative directors; Kym Stone, associate creative director; Liz Stovall, producer. Production Slash Dynamic Patrick Sherman, director; Tanya Cohen, executive producer; Christophe Lanzenberg, DP.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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