Patrick Sherman of production house Slash Dynamic directed a three-spot package for Zaxby’s as part of its promotional tie-in with the film Jumanji: The Next Level.
The humorous campaign from ad agency Tombras features Jumanji’s Rhys Darby and includes this commercial titled “The Console” in which a couple of players are sucked into their video game and ultimately end up at a Zaxby’s restaurant.
Client Zaxby’s Joel Bulger, chief marketing officer. Agency Tombras Silver Cueller III, Clay Prewitt, creative directors; Kym Stone, associate creative director; Liz Stovall, producer. Production Slash Dynamic Patrick Sherman, director; Tanya Cohen, executive producer; Christophe Lanzenberg, DP.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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