Patrick Sherman of production house Slash Dynamic directed a three-spot package for Zaxby’s as part of its promotional tie-in with the film Jumanji: The Next Level.
The humorous campaign from ad agency Tombras features Jumanji’s Rhys Darby and includes this commercial titled “The Console” in which a couple of players are sucked into their video game and ultimately end up at a Zaxby’s restaurant.
Client Zaxby’s Joel Bulger, chief marketing officer. Agency Tombras Silver Cueller III, Clay Prewitt, creative directors; Kym Stone, associate creative director; Liz Stovall, producer. Production Slash Dynamic Patrick Sherman, director; Tanya Cohen, executive producer; Christophe Lanzenberg, DP.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
