Directorial duo Peking–consisting of Nat Livingston Johnson and Gregory Mitnick)–helmed this three minute video via production company Hey Wonderful for agency Amazon Ads. Titled Sky’s the Limit, the video ties in promotionally to Migration, an animated feature film created by Illumination Entertainment. The Universal Pictures release hits theaters on December 22.
“Sky’s the Limit” introduces us to Magie Tran, a STEM educator at Southwood Valley Elementary. We see Tran and her students on a school bus headed to what she thought was a routine field trip to the Amazon drone facility. Upon the group’s arrival at the facility, a Migration Prime Air drone held a heartwarming surprise, delivering much-needed school supplies for Tran’s students, followed by a second drone delivering an all-expense-paid vacation to Jamaica for Magie and her family, inspired by the ducks’ journey in Illumination’s Migration.
The video taps into the magic of Migration, a holiday release which follows a family of ducks as they take flight into the thrill of the unknown on a funny, feathered family vacation that will expand their horizons and teach them more about each other, and themselves, than they ever dreamed possible. Both Migration and Sky’s the Limit embody the true essence of the holiday season, inspiring the adventurer within and reminding us that sometimes, the most magical moments are the ones we least expect.
