A man trades a bag of Skittles for a singing rabbit. At the time, the swap seemed like a bright idea๏ฟฝbut he comes to regret it upon suffering through a night of having to listen to the bunny’s annoying crooning. To add insult to injury, the guy then sees his trade partner relaxing and enjoying Skittles.
Agency: TBWA/Chiat/Day, Inc Gerry Graf, executive creative director; Scott Vitrone, group creative director/art director; Ian Reichenthal, group creative director/copywriter; Lora Schulson, senior producer.
Production Company: MJZ Tom Kuntz, director; Scott Kaplan, producer; Joaquin Baca-Asay, DP.
Editorial: MacKenzie Cutler Gavin Cutler, editor
Postproduction: Company 3 New York,MI Post Tim Masick, colorist ,Milan Boncich, colorist Visual Effects: Asylum Visual Effects Gabby Gourrier, executive producer; Mark Renton, lead compositor; Sean Faden, CG supervisor; Jeff Werner, CG producer.
Audio: Sound Lounge Philip Loeb, audio mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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