Framestore handled visual effects on this spot in which a young man has to put his dreams aside in order to stay at home–more specifically in the field where he has a special talent for harvesting Skittles. Guy Shelmerdine of Smuggler directed for TBWAChiatDay, New York.
Agency: TBWA/Chiat/Day, Inc Mark Figliulo, CCO; Rob Baird, creative director/art director; Alisa Sengel Wixom, associate creative director/copywriter; Kris Wixom, associate creative director/art director; Matt Bijarchi, executive producer of Media Arts; Ozzie Spenningsby, director of broadcast production; Jason Souter, sr. producer. Production Company: Smuggler Guy Shelmerdine, director; Patrick Milling Smith, Brian Carmody, Lisa Rich, exec producers; Kathy Rhodes, producer; Mott Hupfel, DP. Editorial: Cut + Run, LA Jon Grover/Steve Gandolfini, editors; Zach Neumeyer, Isaac Chen, assistant editors; Ashely Carrier, Carr Schilling, producers. Postproduction: Company 3 New York Tim Masick, colorist Visual Effects: Framestore NY,Brand New School Maryanne Butler, sr. Flame artist; Miyuki Shimamoto, Flame artist; Mary Nockles, producer; James Razzall, exec producer.,Graphics: Ned Brown, exec producer; Jens Gehlhaar, creative director; Josh Wakefield, producer; Robin Kim, Peter Murphy, a
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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