Ad agency Signal Theory collaborated with creative studio SixTwentySix and director/editor Evan Bourque on a campaign for the American Pecan Promotion Board. Together, they crafted three spots designed to reach target audiences across generations. Each spot features a touch of humor to engage viewers, from a dad’s bond with nature in “Squirrel Bro” to a Gen-Z teaching moment in “Proper Granny” and a shopper’s fantastical dream in “The Other Half.”
In this “Squirrel Bro” spot, a father is enjoying his pecans while wondering why a squirrel he observes is hiding the treats. We then see a parallel between squirrel and dad when his daughter comes home, prompting him to put his pecans out of plain view.
Credits
Client American Pecan Promotion Board Agency Signal Theory Joe Wilper, creative director; Nick Kinney, associate creative director; Brent Davidson, group creative director; John January, co-CEO; Lauren Langfitt, executive producer. Creative Studio SixTwentySix Evan Bourque, director/editor; Austin Barbera, partner/exec producer; Jake Krask, partner/managing director; Jonny Edwards, head of production/exec producer; Cole Sanchez, line producer. Joaquin Villalobos, post producer. Audio Evolution Audio John Blank, audio engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
