Famed animation guru Sylvain Chomet provides his take on "The Simpsons" couch gag at the start of every episode–with a decidedly French bent and its own brand of offbeat sensibilities.
Credits
Visual Effects/Animation: th1ng, London & NYC Sylvain Chomet, director; Dominic Buttimore, exec producer; Ru Warner, producer; Neil Boyle, lead animator; Peter Dodd, animator; Justine Waldie, Alan Henry, Angeline De Silva, Gerry Gallego, Jay Wren, Katarina Kremasiota, assistant animators; Donna Spencer, Animo compositor; Kirk Hendry, compositor; Danny Atkinson, colorist. (Toolbox: Animo, After Effects, DaVinci Resolve) Agency: none Production: th1ng, London & NYC Sylvain Chomet, director
ScreenWork Categories:Title Sequence
Screenwork Type:Top Ten Chart
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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