Dr Pepper kicked off a new brand campaign with the debut of a spot during the first-ever College Football Playoff National Championship Game tonight. Focusing on unique, one-of-a-kind stories and unlikely heroes, the campaign from Deutsch LA also introduced a refreshed tagline–”Always Be One Of A Kind”–that aims to be more active and empowering.
The launch spot, “Mop Dog,” features the engaging journey of a one-of-a-kind dog who ends up bonding with a Dr Pepper delivery man.
Simon McQuoid of production house Imperial Woodpecker directed “Mop Dog.”
CreditsClient DPSG (Dr Pepper Snapple Group)/Dr Pepper Agency Deutsch LA Pete Favat, chief creative officer; Brett Craig, executive VP/executive creative director; Ryan Lehr, Erick Mangali, creative directors; John Baker, art director; Chris Jones, copywriter; Mitch Polatin, sr. VP, group planning director; Vic Palumbo, director of integrated production; Megan Meloth, VP/executive producer; Dave Rocco, music director; Suzanne Polverino, director, concept production; Sam Barbera, sr. concept producer. Production Imperial Woodpecker Simon McQuoid, director; Roman Vasyanov, DP; Charlie Cocuzza, Doug Halbert, exec producers; Anita Wetterstedt, line producer. Editorial Cut+Run Steve Gandolfi, editor; Sean Fazende, Kendra Juul, assistant editors; Amburr Farris, head of production; Carr Shilling, exec producer; Michelle Eskin, managing director. Post The Mill LA Sue Troyan, VFX exec producer; Thatcher Peterson, color exec producer; Kait Boehm, sr. VFX producer; Natalie Westerfield, color producer; Benjamin Sposato, production coordinator; Adam Lambert, 2D lead; Patrick Munoz, Tim Robbins, 2D artists; Michael Kash, Steven Olsen, 3D artists; Adam Scott, colorist. Audio Post Lime Studios Mark Meyuhaus, mixer; Matt Miller, assistant; Susie Boyajan, exec producer. Music Elias Arts Vincenzo LoRusso, executive creative director; Mike Goldstein, creative director; Ann Haugen, exec producer; Katie Overcash, sr. producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More