Dr Pepper kicked off a new brand campaign with the debut of a spot during the first-ever College Football Playoff National Championship Game tonight. Focusing on unique, one-of-a-kind stories and unlikely heroes, the campaign from Deutsch LA also introduced a refreshed tagline–”Always Be One Of A Kind”–that aims to be more active and empowering.
The launch spot, “Mop Dog,” features the engaging journey of a one-of-a-kind dog who ends up bonding with a Dr Pepper delivery man.
Simon McQuoid of production house Imperial Woodpecker directed “Mop Dog.”
Credits
Client DPSG (Dr Pepper Snapple Group)/Dr Pepper Agency Deutsch LA Pete Favat, chief creative officer; Brett Craig, executive VP/executive creative director; Ryan Lehr, Erick Mangali, creative directors; John Baker, art director; Chris Jones, copywriter; Mitch Polatin, sr. VP, group planning director; Vic Palumbo, director of integrated production; Megan Meloth, VP/executive producer; Dave Rocco, music director; Suzanne Polverino, director, concept production; Sam Barbera, sr. concept producer. Production Imperial Woodpecker Simon McQuoid, director; Roman Vasyanov, DP; Charlie Cocuzza, Doug Halbert, exec producers; Anita Wetterstedt, line producer. Editorial Cut+Run Steve Gandolfi, editor; Sean Fazende, Kendra Juul, assistant editors; Amburr Farris, head of production; Carr Shilling, exec producer; Michelle Eskin, managing director. Post The Mill LA Sue Troyan, VFX exec producer; Thatcher Peterson, color exec producer; Kait Boehm, sr. VFX producer; Natalie Westerfield, color producer; Benjamin Sposato, production coordinator; Adam Lambert, 2D lead; Patrick Munoz, Tim Robbins, 2D artists; Michael Kash, Steven Olsen, 3D artists; Adam Scott, colorist. Audio Post Lime Studios Mark Meyuhaus, mixer; Matt Miller, assistant; Susie Boyajan, exec producer. Music Elias Arts Vincenzo LoRusso, executive creative director; Mike Goldstein, creative director; Ann Haugen, exec producer; Katie Overcash, sr. producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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