A man in his apartment, wearing a Mariner’s shirt, watches a baseball game and signals two fingers down to a man standing in his window, who relays this signal to a man below unloading boxes on the street. This man give the signal to a man who is picking up a newspaper, who then passes it along to a woman jogging by. The signal then goes from the jogger, to a mechanic under a car, a woman at a pay phone, to a man on a roof who then runs across the roof and draws a red mark on the side wall of a building which faces a baseball stadium. A man in the stadium with binoculars receives the sign and passes it along. The signaling cascade returns to its origins, at the apartment where the two men who initiated the signal tap fists. The commercial ends with the words “We’re in this together. FSN.”
Agency: TBWA/Chiat/Day, Inc Chuck McBride, creative director/North America; Lee Clow, executive creative director; John Patroulis, associate creative director/copywriter; Joe Rose and Crockett Jeffers, copywriters; Brandon Mugar, art director; Jennifer Golub, executive producer; Joe Calabrese, producer. Production Company: MJZ Nicolai Fuglsig, director; Max Malkin, DP; Lisa Rich and David Zander, executive producers; Brian Latt, producer. Shot on location in Los Angeles. Editorial: Rock Paper Scissors Adam Pertofsky, editor; Charlie Lee, assistant editor; Kelly Zamarin, producer. Postproduction: The Syndicate Kenny Solomon, executive producer; Leslie Sorrentino, managing partner; Richard Mann, visual effects producer; Greg Sauers and MB Emigh, Flame artists; Beau Leon, colorist. Sound Design: Endless Noise Jeff Elmassian, creative director/composer; Scott Friedman, sound design; Shari Christensen, executive producer; Roxanne Morganstern, producer. Audio: One Union Recording
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
Read More