A man in his apartment, wearing a Mariner’s shirt, watches a baseball game and signals two fingers down to a man standing in his window, who relays this signal to a man below unloading boxes on the street. This man give the signal to a man who is picking up a newspaper, who then passes it along to a woman jogging by. The signal then goes from the jogger, to a mechanic under a car, a woman at a pay phone, to a man on a roof who then runs across the roof and draws a red mark on the side wall of a building which faces a baseball stadium. A man in the stadium with binoculars receives the sign and passes it along. The signaling cascade returns to its origins, at the apartment where the two men who initiated the signal tap fists. The commercial ends with the words “We’re in this together. FSN.”
Agency: TBWA/Chiat/Day, Inc Chuck McBride, creative director/North America; Lee Clow, executive creative director; John Patroulis, associate creative director/copywriter; Joe Rose and Crockett Jeffers, copywriters; Brandon Mugar, art director; Jennifer Golub, executive producer; Joe Calabrese, producer. Production Company: MJZ Nicolai Fuglsig, director; Max Malkin, DP; Lisa Rich and David Zander, executive producers; Brian Latt, producer. Shot on location in Los Angeles. Editorial: Rock Paper Scissors Adam Pertofsky, editor; Charlie Lee, assistant editor; Kelly Zamarin, producer. Postproduction: The Syndicate Kenny Solomon, executive producer; Leslie Sorrentino, managing partner; Richard Mann, visual effects producer; Greg Sauers and MB Emigh, Flame artists; Beau Leon, colorist. Sound Design: Endless Noise Jeff Elmassian, creative director/composer; Scott Friedman, sound design; Shari Christensen, executive producer; Roxanne Morganstern, producer. Audio: One Union Recording
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More