To promote Sierra Mist Free, this video shows a man dating two calorie free beverages, a plain glass of water and a can of Sierra Mist Free. The humorous video, which is a take off on taste tests and dating shows, was shot in six locations, from the houses where the beverages live, to a park and a car where the dates take place, with a Sony F900 hd camera.
Credits
Agency: Creature Jim Haven/ Matt Peterson, co-creative directors: Tom O’Conner, asst. creative director; Danielle Trivisonno, writer; Miranda Gerlock, art director; Jenn Pennington, agency producer; Beth Randolph, production asst.; Tricia Lilenjiwall, business affairs; Steve Hawley, Anu Horsman, account service Production Company: Propellor Productions Jeff Aaron Lable, director; Rafael Aquilo, line producer Editorial: Chicken and Music Chris Ophoven, editor
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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