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    Sid Lee Takes Us Into The World Of At-Home “Haircuts” For Maple Leaf Foods

    By SHOOTUpdated:No Comments2186 Views

    Agency Sid Lee provides a light-hearted take on one aspect of parental responsibility when it comes to stay-at-home confinement due to the pandemic. In this spot titled “Haircuts,” for which Sid Lee teamed with the Maple Leaf Foods brand, we see the best and worst that home-grown trims have to offer.

    Indeed many families have to resort to cutting their kids’ hair. Staying true to Maple Leaf Foods’ brand platform of “We’re For Real”–touting real food stories and demonstrating parent empathy–“Haircuts” offers levity and shows parents that they are not alone in their challenges of raising and taking care of children, especially within this new territory of living in uncertain times.

    Credits

    Client Maple Leaf Foods Agency Sid Lee, Toronto  Jeffrey Da Silva, executive creative director; Matt Fraracci, creative director; Alexandre Pellerin, art director; Amanda Loughran, head of production; Sydney Price, producer; Yanran Zhu, editor.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Sid Lee



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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