Agency Sid Lee provides a light-hearted take on one aspect of parental responsibility when it comes to stay-at-home confinement due to the pandemic. In this spot titled “Haircuts,” for which Sid Lee teamed with the Maple Leaf Foods brand, we see the best and worst that home-grown trims have to offer.
Indeed many families have to resort to cutting their kids’ hair. Staying true to Maple Leaf Foods’ brand platform of “We’re For Real”–touting real food stories and demonstrating parent empathy–“Haircuts” offers levity and shows parents that they are not alone in their challenges of raising and taking care of children, especially within this new territory of living in uncertain times.
CreditsClient Maple Leaf Foods Agency Sid Lee, Toronto Jeffrey Da Silva, executive creative director; Matt Fraracci, creative director; Alexandre Pellerin, art director; Amanda Loughran, head of production; Sydney Price, producer; Yanran Zhu, editor.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More