Dos Equis and agency Sid Lee unveiled a series of new television and digital commercials centered around the upcoming college football season. The new ad campaign is a part of Dos Equis’ increasingly strong footprint in college football, which includes on-the-ground activations across the country, a game day sponsorship with FOX Sports, and multiple university partnerships.
Directed by Ric Cantor of production house Interrogate, this spot titled “Shopkeeper” is a nod to the age-old rivalries in college football, featuring a shopper looking to pick up some beers before the big game when he encounters a rival fan: the store’s owner. Some playful intimidation followed by a first bump sets the tone for the rest of the series–all of which show the joyful highs and lows of experiences throughout college football season. The spots are a continuation of the brand’s “A Dos Of” campaign, launched in April.
Credits
Client Heineken USA/Dos Equis Agency Sid Lee Cam Levin, chief creative officer, USA; Nirm Shanbhag, chief strategy officer, USA; Juan Davila Morris, Fransisco Rojas, creative directors; Nathan Carver, Joe Hagel, associate creative directors; Victoria Bonhomme, copywriter; Greg Plater, art director; Marie-Christine Toupin, executive producer; Rose Gauthier-Robitaille, producer; Elliott Altilia, strategy director. Production Interrogate Ric Cantor, director; Colin Arndt, DP; Jeff Miller, managing director/founder; George Meeker, exec producer/partner; Marieta Blaskova, head of production; Craig Repass, producer. Editorial Arcade Edit Laura Sanford, editor; Paulo Miramontes, assistant editor; Alexa Atkin, sr. producer. Online & Motion Design TAG Mark Knowles, general manager of creative production; Dan Behnken, post producer; Simon Boissoneaux, color grading. Music Cult Nation Jason Brando, exec producer; Sean Sable, music manager; Alexis Charpentier, music supervisor; Shanel Simard, Alexandra Thibeault, post audio project manager; Francois Belander, Theo Porcet, Gino Visconti, post audio mix & SFX; Francis Duchesne, Sam Avant, Gaël Auclair, Tim Buron, Urban Science, composers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
