Dos Equis and agency Sid Lee unveiled a series of new television and digital commercials centered around the upcoming college football season. The new ad campaign is a part of Dos Equis’ increasingly strong footprint in college football, which includes on-the-ground activations across the country, a game day sponsorship with FOX Sports, and multiple university partnerships.
Directed by Ric Cantor of production house Interrogate, this spot titled “Shopkeeper” is a nod to the age-old rivalries in college football, featuring a shopper looking to pick up some beers before the big game when he encounters a rival fan: the store’s owner. Some playful intimidation followed by a first bump sets the tone for the rest of the series–all of which show the joyful highs and lows of experiences throughout college football season. The spots are a continuation of the brand’s “A Dos Of” campaign, launched in April.
