This Heineken spot, titled “Lockdown Love Story,” reflects an era in which human beings found remote love and relationships during the COVID-19 pandemic, celebrating the power of human endurance. Now as we regain our freedom to physically get together, excitement and surprises are in store.
This work–directed by Show Yanagisawa for Publicis Italy–reflects that sense of surprise as a signature Heineken twist casts a new light on a budding Zoom romance.
The film has launched in Vietnam, before it will roll out in other relevant markets as lockdown restrictions will begin to ease.
Credits
Client Heineken Agency Publicis Italy/Le Pub Bruno Bertelli, global chief creative officer, worldwide; Cristiana Boccassini, Mihnea Gheorghiu, chief creative officers; Milos Obradovic, global executive creative director; Alessandro Cajdito, creative director; Christooher Penman, sr. copywriter; Daniele Tesi, art director; Nicolò Santovincenzo, copywriter; Daniel Vargas Gomez, James Moore, global strategy directors; Francesca Zazzera, head of TV; Tania Dal Pra, producer. Production Company Division Show Yanagisawa, director; Jules de Chateleux, exec producer; Aurelie Bruneau, producer. Production Company (Japan) TYO Inc. Hiroki Yaginuma, Takumi Fujiwara, Maki Osada, producers; Ryosuke Murooka, production manager; Gen Ito, DP; Yukiko Kuribayashi, production designer; Yasuhiro Takehisa, wardrobe stylist; Nao Yoshida, makeup; Tomoko Sato, hair; Junko Kaieda, Yusuke Morikawa, casting. Postproduction Prodigious Giulia Lamacchia, head of post; Alina Chaplygina, post producer; Fabrizio Squeo, offline editor; Samuele Schiavo, Franco Tonnarelli, Matteo Serafini, online editors; Alessandro Congiu, online editor, compositor; Adolfo Navire, compositor; Matteo Marzano, motion graphic designer. Color Grading Cutters Studios Tokyo Toshiki Kamei, color; Haruka Ariga, color assistant. Sound Studio Screenplay Srl Fianfranco Clerici, exec producer; Eleonora Lorenzo, producer. Music Sizzer Michael Bertoldini, music supervisor; Seppl Kretz, music producer. Music Licensing MassiveMusic. Original Song: “Be My Baby” by Ellie Greenwich, Jeff Barry and Phil Spector
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
