This Heineken spot, titled “Lockdown Love Story,” reflects an era in which human beings found remote love and relationships during the COVID-19 pandemic, celebrating the power of human endurance. Now as we regain our freedom to physically get together, excitement and surprises are in store.
This work–directed by Show Yanagisawa for Publicis Italy–reflects that sense of surprise as a signature Heineken twist casts a new light on a budding Zoom romance.
The film has launched in Vietnam, before it will roll out in other relevant markets as lockdown restrictions will begin to ease.
Credits
Client Heineken Agency Publicis Italy/Le Pub Bruno Bertelli, global chief creative officer, worldwide; Cristiana Boccassini, Mihnea Gheorghiu, chief creative officers; Milos Obradovic, global executive creative director; Alessandro Cajdito, creative director; Christooher Penman, sr. copywriter; Daniele Tesi, art director; Nicolò Santovincenzo, copywriter; Daniel Vargas Gomez, James Moore, global strategy directors; Francesca Zazzera, head of TV; Tania Dal Pra, producer. Production Company Division Show Yanagisawa, director; Jules de Chateleux, exec producer; Aurelie Bruneau, producer. Production Company (Japan) TYO Inc. Hiroki Yaginuma, Takumi Fujiwara, Maki Osada, producers; Ryosuke Murooka, production manager; Gen Ito, DP; Yukiko Kuribayashi, production designer; Yasuhiro Takehisa, wardrobe stylist; Nao Yoshida, makeup; Tomoko Sato, hair; Junko Kaieda, Yusuke Morikawa, casting. Postproduction Prodigious Giulia Lamacchia, head of post; Alina Chaplygina, post producer; Fabrizio Squeo, offline editor; Samuele Schiavo, Franco Tonnarelli, Matteo Serafini, online editors; Alessandro Congiu, online editor, compositor; Adolfo Navire, compositor; Matteo Marzano, motion graphic designer. Color Grading Cutters Studios Tokyo Toshiki Kamei, color; Haruka Ariga, color assistant. Sound Studio Screenplay Srl Fianfranco Clerici, exec producer; Eleonora Lorenzo, producer. Music Sizzer Michael Bertoldini, music supervisor; Seppl Kretz, music producer. Music Licensing MassiveMusic. Original Song: “Be My Baby” by Ellie Greenwich, Jeff Barry and Phil Spector
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
