ASICS recently launched its new “Welcome to the Dojo” clothing and footwear line exclusively at Foot Locker, Inc. supported by an anime-inspired miniseries from BBDO New York that taps into the brand’s Japanese heritage. The five-episode miniseries "The Sun and the Snake" has been well-received and inspired the creation of a new, long-form version.
This anime-inspired film was directed by Dipankar Sengupta of animation studio Shotopop.
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Dan Lucey, executive creative director; Bryan Stokely, Martin Zelcs, Bhana Arbuaratna, associate creative directors; Brandon Galosi, designer; James Young, executive producer; Janelle Van Wonderen, VP, director. Production Company MTC Chris Lenox Smith; John Holt, producer. Sound Design & Mix Matt Lewkowicz, Sam Posern, Parker Silzer, Chris Lenox Smith. Original Music Mixtape Club Music, featuring Sammy Bananas. Animation Studio Shotopop, London & New York Dipankar Sengupta, director; Richard Payne, Ionut Lupo, AE animation and compositing; Giulia Frixione, Hannah Lau-Walker, Marylou Mao, Diana Buzea, Kirill Blumenkrants, Arman Alipour, Dipankar Sengupta, Alison Oxborrow, cel animation; Beidi Guo, Ionut Lupu, cel coloring; Samantha Friend, 3D animation; Dipankar Sengupta, character design; Samantha Friend, Tony Sekyere, Carin Standford, Cat Finnie, Kalyanjyoti Mohan, illustrators; Carin Standford, Casper Franken, art directors; Dipankar Sengupta, storyboard; Richard Payne, animatics. (Toolbox: Photoshop, ProCreat4e, Animate, After Effects Maxon Cinema 4D)
To mark Prudential’s 150th anniversary, McCann New York is kicking off the new year welcoming Generation Beta with “The Beta Baby Bonus,” offering every baby born in the U.S. on January 1st $150, which could potentially grow to $100,000 when they retire. The work is also launching with a new study, in partnership with McCann’s Truth Central, called “Generation Beta: Redefining Life, Longevity, and Retirement”.
The study found that people predict this new generation will have vastly different lives than today, with 86% of people believing Generation Beta will have jobs that haven’t even been invented yet. Generation Beta is also predicted to live longer than those before them, and the study reveals optimism about a healthcare revolution that will transform their lives--with half of adults believing that cancer will be cured by Generation Beta. Crucially, when it comes to retirement, people see the value of starting early. Eighty percent of prospective Generation Beta parents agree that in an ideal world, parents would start saving for their child’s retirement from birth. In fact, the No. 1 regret among current and prospective parents is that they “didn’t save more for my retirement.”
The campaign launches with this “Generations” film--directed by Chris Smith via production house SMUGGLER--which interviews Boomers, Gen X, Millennials and Gen Z on what defines their generation. With every generation known for something, Generation Beta has many unique advantages as it begins to take shape.
Shayne Millington, chief creative officer, McCann New York, said, “It’s not every day a new generation is born. So we needed to made the most of a once-in-a-generation event. We’re beyond proud to be able to launch... Read More
