Everyday folks do their thing with milk in this TikTok challenge, which is the latest iteration of the “got milk?” campaign from agency Weber Shandwick, Chicago.
Featuring user-generated content, a centerpiece component of the campaign is this “got milk?/what you got” spot, which along with other videos was scored by Playa del Rey, Calif.-based SHINDIG Music + Sound, with audio post from Envy Advertising, London.
The TikTok challenge went viral and got 3 billion views within two weeks.
Client MilkPEP Agency Weber Shandwick, Chicago Jim Paul, executive creative director; Jeff Immel, group creative director; Kate Sullivan, Jeff Barry, creative directors; Daniel Rucci, executive producer; Erica Ashe, associate creative director; Abbey Eagles, sr. editor; Nick Drew, Anna Jacobs, copywriters; Abby Robers, Tim Rocklage, Paddy O’Connell, art directors. Music/Sound SHINDIG Music + Sound, Playa del Rey, Calif. Scott Glenn, creative director; Debbi Landon, executive producer; Caroline Hudson, head of production; Austin Shupe, associate creative director/composer. Audio Post Envy Advertising, London Arge, mixer. Production user-generated content, sourced by Catch&Release Editorial/Postproduction ThatLot Steph Carter, producer; Ciara O’Grady, postproduction supervisor; Ben Forder, head of video; David Schneider, executive creative director; Laura Tannenbaum, managing director; Jess Knights, Liam O’Neill, Dominic Coddington, Byron Davies, editors; Klein Borrill, Tom McMahon, design.
This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled “Save the Music,” the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. “Save the Music” celebrates Evans’ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More
