Everyday folks do their thing with milk in this TikTok challenge, which is the latest iteration of the “got milk?” campaign from agency Weber Shandwick, Chicago.
Featuring user-generated content, a centerpiece component of the campaign is this “got milk?/what you got” spot, which along with other videos was scored by Playa del Rey, Calif.-based SHINDIG Music + Sound, with audio post from Envy Advertising, London.
The TikTok challenge went viral and got 3 billion views within two weeks.
Client MilkPEP Agency Weber Shandwick, Chicago Jim Paul, executive creative director; Jeff Immel, group creative director; Kate Sullivan, Jeff Barry, creative directors; Daniel Rucci, executive producer; Erica Ashe, associate creative director; Abbey Eagles, sr. editor; Nick Drew, Anna Jacobs, copywriters; Abby Robers, Tim Rocklage, Paddy O’Connell, art directors. Music/Sound SHINDIG Music + Sound, Playa del Rey, Calif. Scott Glenn, creative director; Debbi Landon, executive producer; Caroline Hudson, head of production; Austin Shupe, associate creative director/composer. Audio Post Envy Advertising, London Arge, mixer. Production user-generated content, sourced by Catch&Release Editorial/Postproduction ThatLot Steph Carter, producer; Ciara O’Grady, postproduction supervisor; Ben Forder, head of video; David Schneider, executive creative director; Laura Tannenbaum, managing director; Jess Knights, Liam O’Neill, Dominic Coddington, Byron Davies, editors; Klein Borrill, Tom McMahon, design.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
