This spot for ShelterBox brings to life the winning concept in Optimus’ second annual “One Shot” competition–the prize being production and post for the PSA as well as the purchase of air time in the Chicago market. The concept came from copywriter Andrei Chahine and art director Ryan Stotts (of Cramer-Krasselt, Chicago). Mehdi Zollo of ONE at Optimus directed the PSA, which was edited by Katherine Pryor of Optimus.
Credits
Production Company: ONE at Optimus Mehdi Zollo, director/co-DP; Hernan Bouza, co-DP; John Noble, exec producer/managing director; Joe Tipre, associate producer. Postproduction: Optimus Katherine Pryor, editor; Gretchen Praeger, exec producer/managing director; Nora Carney, producer; Kirsten Casey, assistant editor; Mike Ciacciarelli, creative director; Glen Noren, effects director; Joel Signer, colorist; Joel Anderson, audio engineer; Marina Bacci, audio assistant; Ed Nichols, online editor; Bruce Lash, announcer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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