A woman in front of her dressing mirror takes a shot of hot sauce to prepare herself for a tongue piercing. The hot sauce that has helped her achieve this piercing is Severemente Caliente.
Credits
Agency: Floating Lightbulbs, Los Angeles Tim Leake, creative director/copywriter Production Company: Apache Films Bill Kelman, director; Robbie Howard, executive producer/producer; Damien Collier, DP Editorial: N.E. Things Studio, Hollywood Nimrod Erez, editor/After Effects artist Postproduction: Magic Film and Video Rick Flores, colorist Music: Ben Davis Audio Ben Davis, sound designer/composer Audio: Ben Davis Audio Ben Davis, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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