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    Seth Rogen, Evan Goldberg Take Us To “Bananas Town” For Walmart On Oscars Night

    By SHOOTUpdated:No Comments2207 Views

    The feature filmmaking team of Seth Rogen and Even Goldberg directed this short for Walmart which will air during the Sunday night (2/26) Oscar telecast. Titled “Bananas Town,” this :60 is part of a series of short films, the other two being helmed respectively by movie directors Antoine Fuqua and Marc Forster.

    The premise of each short film is around “how every receipt tells a story,” with the directors being challenged to illustrate their vision for one receipt containing bananas, paper towels, batteries, scooter, wrapping paper and a video baby monitor. The three creative films are part of Walmart’s larger multi-year partnership with the Academy Awards that is aimed at highlighting Walmart’s commitment to the art of storytelling. Walmart is also be making a $250,000 donation to The Academy Grants Program for FilmCraft.

    Rogen and Goldberg’s piece starts in a classroom where a student launches into a “Bananas” tune, triggering an odyssey that takes us to such venues as a barber shop with scooters, a jazz club where the crooner sings about batteries, and a concert hall where ballerinas perform a tribute to paper towels.

    Agency is Saatchi & Saatchi NY.

    Credits

    Client Walmart Agency Saatchi & Saatchi NY Javier Campopiano, chief creative officer; Mike Pierantozzi, Wayne Best, executive creative directors; Blake Enting, head of design; Michael Craven, creative director/copywriter;  Scott Bassen, creative director/art director; John Doris, head of production; Emily Green, executive producer; Danica Rosen, Zamile Vilakazi, producers; Aliaksandra Shvedava, digital producer. Production Caviar  Seth Rogen & Evan Goldberg, directors; Michael Sagol, Jasper Tomlinson, exec producers; Brian Etting, producer. Postproduction  Caviar Isaac Hagy, editor; Bia Jurema, assistant editor; Correntin De Saedeleer, exec producer, post; Terry Huynh, post producer; Brandon Chavez, colorist. VFX Visual Creatures John Cranston, Ryan McNeely, VFX creative directors/partners; Arnold Aldridge, VFX artist; Tricia Chatterton-Goldrick, VFX exec producer. Audio Margarita Mix James Moore, mixer. Music Squeak E. Clean Justin Hori, composer; Amy Crilly, exec producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:CaviarEvan GoldbergOscarsSeth RogenWalmart



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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