Two-thirds of parents of children ages 6 and under say they have not had their child screened for autism. As we approach back-to-school season, Ad Council and Autism Speaks have released videos that serve as a reminder for parents to consider autism screening. The videos star Julia, a four-year-old Sesame Street Muppet with autism, and feature her adventures, showing audiences that the more her family and friends understand her world, the brighter she shines. Ultimately, the campaign helps parents understand the signs of autism and realize all the possibilities for children after a diagnosis.
BBDO New York and Sesame Street collaborated with Autism Speaks and the Ad Council on the campaign.
CreditsClient Autism Speaks/Ad Council Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Kevin Mulroy, Rob Danino, creative directors; David Rolfe, head of production; Julie Collins group executive producer; Becky Burkhard, executive producer; Sarah Knowlton, producer. Celebrity Talent Acquisition Sesame Street Studios Production Sesame Workshop, NY Melissa Dino, supervising producer; Sal Perez, sr. producer; Ashmou Younge, producer; Ken Diego, director; Amanda Young, sr. production manager; Jeff Turick, DP. Editorial NO6, NY Justin Quagliata, editor; Corina Denison, exec producer; Malia Rose, Laura Molinaro, producers; Jasmine McCullough, assistant editor. Color Company 3, NY Tim Masick, colorist; Kevin Breheny, sr. producer. Finishing NO6 Ed Rilli, confirm artist; Corina Denison, exec producer; Laura Molinaro, producer. VFX Magnetic Dreams, Nashville, Tenn. Mike Halsey, president; Rickey Boyd, creative director; Randall Saba, producer; Rhea Borzak, compositing. Music Beacon Street Studios, Venice, Calif. Leslie Dilullo, exec producer. Audio Post Sonic Union Steve Rosen, engineer; Pat Sullivan, producer. Stock Music Asche & Spencer
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More