Two-thirds of parents of children ages 6 and under say they have not had their child screened for autism. As we approach back-to-school season, Ad Council and Autism Speaks have released videos that serve as a reminder for parents to consider autism screening. The videos star Julia, a four-year-old Sesame Street Muppet with autism, and feature her adventures, showing audiences that the more her family and friends understand her world, the brighter she shines. Ultimately, the campaign helps parents understand the signs of autism and realize all the possibilities for children after a diagnosis.
BBDO New York and Sesame Street collaborated with Autism Speaks and the Ad Council on the campaign.
Credits
Client Autism Speaks/Ad Council Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Kevin Mulroy, Rob Danino, creative directors; David Rolfe, head of production; Julie Collins group executive producer; Becky Burkhard, executive producer; Sarah Knowlton, producer. Celebrity Talent Acquisition Sesame Street Studios Production Sesame Workshop, NY Melissa Dino, supervising producer; Sal Perez, sr. producer; Ashmou Younge, producer; Ken Diego, director; Amanda Young, sr. production manager; Jeff Turick, DP. Editorial NO6, NY Justin Quagliata, editor; Corina Denison, exec producer; Malia Rose, Laura Molinaro, producers; Jasmine McCullough, assistant editor. Color Company 3, NY Tim Masick, colorist; Kevin Breheny, sr. producer. Finishing NO6 Ed Rilli, confirm artist; Corina Denison, exec producer; Laura Molinaro, producer. VFX Magnetic Dreams, Nashville, Tenn. Mike Halsey, president; Rickey Boyd, creative director; Randall Saba, producer; Rhea Borzak, compositing. Music Beacon Street Studios, Venice, Calif. Leslie Dilullo, exec producer. Audio Post Sonic Union Steve Rosen, engineer; Pat Sullivan, producer. Stock Music Asche & Spencer
Tom Tagholm of Various Films directed this moving piece for the U.K.’s Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK.
Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care.
It’s a special career for people who might not have previously considered the role. It’s about a fulfilling job that fulfills lives. There’s a shared, reciprocal energy that emerges from working together in this way.
Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life.
And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isn’t sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking.
The... Read More
