Two-thirds of parents of children ages 6 and under say they have not had their child screened for autism. As we approach back-to-school season, Ad Council and Autism Speaks have released videos that serve as a reminder for parents to consider autism screening. The videos star Julia, a four-year-old Sesame Street Muppet with autism, and feature her adventures, showing audiences that the more her family and friends understand her world, the brighter she shines. Ultimately, the campaign helps parents understand the signs of autism and realize all the possibilities for children after a diagnosis.
BBDO New York and Sesame Street collaborated with Autism Speaks and the Ad Council on the campaign.
CreditsClient Autism Speaks/Ad Council Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Kevin Mulroy, Rob Danino, creative directors; David Rolfe, head of production; Julie Collins group executive producer; Becky Burkhard, executive producer; Sarah Knowlton, producer. Celebrity Talent Acquisition Sesame Street Studios Production Sesame Workshop, NY Melissa Dino, supervising producer; Sal Perez, sr. producer; Ashmou Younge, producer; Ken Diego, director; Amanda Young, sr. production manager; Jeff Turick, DP. Editorial NO6, NY Justin Quagliata, editor; Corina Denison, exec producer; Malia Rose, Laura Molinaro, producers; Jasmine McCullough, assistant editor. Color Company 3, NY Tim Masick, colorist; Kevin Breheny, sr. producer. Finishing NO6 Ed Rilli, confirm artist; Corina Denison, exec producer; Laura Molinaro, producer. VFX Magnetic Dreams, Nashville, Tenn. Mike Halsey, president; Rickey Boyd, creative director; Randall Saba, producer; Rhea Borzak, compositing. Music Beacon Street Studios, Venice, Calif. Leslie Dilullo, exec producer. Audio Post Sonic Union Steve Rosen, engineer; Pat Sullivan, producer. Stock Music Asche & Spencer
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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