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    ServiceNow, BBDO NY, Director Matt Aselton Connect Corners and Workers Via AI

    By SHOOTNo Comments43 Views

    Idris Elba returns as ServiceNow’s brand ambassador and evangelist CEO in this campaign from BBDO New York positioning the platform as providing a single solution that delivers AI to people across every corner of a company.

    Directed by Matt Aselton of Arts & Sciences, the campaign includes this spot titled “Connecting Corners” in which Elba–accompanied by a skeptical sidekick–walks through a company, pointing out how AI is helping everyone work better, together.

    Elba continues to prove he’s not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project that’s near and dear to his heart — bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.

    Jim Lesser, chief brand officer of ServiceNow, said, “In this campaign, Idris Elba knows that ServiceNow is the secret sauce to transforming business. We wanted to show how our platform makes AI agents work across every corner of business, solving problems, boosting productivity, and bringing everything together.”

    Credits

    Client ServiceNow Colin Fleming, chief marketing officer; Jim Lesser, SVP chief brand officer; Laura McCullough, VP of brand strategy & creative; Ana Escobedo, sr. integrated program manager; Marty Homlish, executive advisor-global brand strategy. Agency BBDO New York Greg Ketchum, executive creative director; Jerry Dugan, Chris Curry, sr. creative directors; Chris Klein, executive producer; Melissa Miller, head of strategy; Daniel Lammon, strategy director. Production Company Arts & Sciences Matt Aselton, director; Zoe Odlum, producer; Mathieu Young, photographer. Editorial Arcade Jeff Ferruzzo, editor. Finishing House The Mill Celebrity Talent Management The Marketing Arm Matt Feming, SVP celebrity & influencer.

    Media Type:Commercial: Television
    Video Tags:Arts & SciencesBBDO New YorkMatt Aselton



    72andSunny, Directors Adam & Dave Engage In “Couples Therapy” For Zocdoc

    Friday, January 10, 2025

    Zocdoc has launched its 2025 brand campaign, “You’ve Got Options,” which takes an exaggerated, humorous approach to conveying the joy of feeling in control of your health care.

    Created by agency 72andSunny, “You’ve Got Options” showcases the joy patients feel when they’ve found the right caregiver for them, despite the otherwise joyless circumstances. Underneath the satirical tone of each film lies a universal truth: The healthcare experience should make patients feel better, not worse, during their time of need.

    The work simultaneously illustrates the plurality of providers across disciplines — from general practitioners to dentists to eye doctors to mental health specialists.

    Zocdoc is intentionally set up to give more power to the patient, offering verified patients reviews and giving them a breadth and depth of providers. This helps each patient find the provider who is just right for their particular needs.

    Among the package of spots--directed by Adam & Dave via production companies Arts & Sciences and Salmon--is this one titled “Couples Therapy,” the brand’s first about mental health care. A couple is shown finding common ground over finding a therapist on Zocdoc, yelling as if it were an over-the-top argument.

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