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    Sennheiser’s “Careless Whisper” from McKinney

    By SHOOTUpdated:No Comments1325 Views
    PICROW’S directing collective The Hall was tapped by Durham, N.C.-based agency McKinney to introduce client Sennheiser’s “Urbanite” headphone. The integrated campaign features a budding romance between a larger than life ear and a German-accented character dressed as an oversized Sennheiser Urbanite headphone.
     
    In the launch video titled “Careless Whisper,” our “Urbanite” guy professes his love for all beautiful ears, but longs for something more monogamous. To prove his sincere intentions, he actively courts his chosen lobe, giving it a bath, taking it on a picnic, massaging it and showering it with endless affection.
     
    The “Let Your Ears Be Loved” campaign, which will use the hashtag #EarLove on social media, has multiple components. The campaign is anchored with a landing page http://sennheiser-urbanite.com/en-US/ where four spots and five shorts live, along with information about the Sennheiser Urbanite and other campaign components. 
     
    Legacy Effects, the company that made the Iron Man suit, built the 200-pound ear and the headphone costume featured in the videos.
    Credits

    Client Sennheiser Agency McKinney, Durham, N.C.  Jonathan Cude, chief creative officer; Josh Souter, Jordan Eakin, art directors; David Sloan, Madeleine Trebenski, copywriters; Josh Souter, creative technologist; Jordan Clayton, experience design; Nick Brenton, broadcast producer; Megan Wade, interactive producer; Frank Moran, experiential director. Production Pictures In a Row (PICROW)  The Hall, director; Mandy Walker, DP; Bill Reilly, exec producer; Lauren Cynkar, Sophi Magaraci, producers. Post PICROW Gregory Nussbaum, editor. Visual Effects Legacy Effects, construction of ear and headphone costume.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:McKinneyPICROW



    Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club

    Monday, January 20, 2025

    How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.

    The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.

    The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."

    “The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.

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