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    Sennheiser’s “Careless Whisper” from McKinney

    By SHOOTUpdated:No Comments1298 Views
    PICROW’S directing collective The Hall was tapped by Durham, N.C.-based agency McKinney to introduce client Sennheiser’s “Urbanite” headphone. The integrated campaign features a budding romance between a larger than life ear and a German-accented character dressed as an oversized Sennheiser Urbanite headphone.
     
    In the launch video titled “Careless Whisper,” our “Urbanite” guy professes his love for all beautiful ears, but longs for something more monogamous. To prove his sincere intentions, he actively courts his chosen lobe, giving it a bath, taking it on a picnic, massaging it and showering it with endless affection.
     
    The “Let Your Ears Be Loved” campaign, which will use the hashtag #EarLove on social media, has multiple components. The campaign is anchored with a landing page http://sennheiser-urbanite.com/en-US/ where four spots and five shorts live, along with information about the Sennheiser Urbanite and other campaign components. 
     
    Legacy Effects, the company that made the Iron Man suit, built the 200-pound ear and the headphone costume featured in the videos.
    Credits

    Client Sennheiser Agency McKinney, Durham, N.C.  Jonathan Cude, chief creative officer; Josh Souter, Jordan Eakin, art directors; David Sloan, Madeleine Trebenski, copywriters; Josh Souter, creative technologist; Jordan Clayton, experience design; Nick Brenton, broadcast producer; Megan Wade, interactive producer; Frank Moran, experiential director. Production Pictures In a Row (PICROW)  The Hall, director; Mandy Walker, DP; Bill Reilly, exec producer; Lauren Cynkar, Sophi Magaraci, producers. Post PICROW Gregory Nussbaum, editor. Visual Effects Legacy Effects, construction of ear and headphone costume.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:McKinneyPICROW



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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