To promote the release of Sega Rally Revo, the off road rally racing game, the company is using “The Misadventures of Tonya and Donya,” a series of videos starring two beautiful women who know nothing about rally racing. In “Breakout,” Tonya and Donya drive a race car on city streets and an off road race track, gabbing away behind the wheel. The girls were shot in a studio and green screened, with off road footage shot at a race park.
Credits
Production Company: Mekanism Clay Weiner, writer/director; Ian Kovalik, creative director; Elliot Davis, director of photography; Jason Harris, executive producer; Stef Smith, ep, producer; Hilary Foreman, Stephen Mueller, Vieve Haag, producers; Courtney Loadholt, production coordinator; Brendan Gahan, content manager; Jamal Berkeley, director of multimedia; Jonah Phillips, Caleb Adam Haye, flash development; Richard Krolewicz, Emmett Feldman, animation; Richard Krolewicx, Scott Barry, design; Can Chang, compositing; Michael Honrada, roto/paint Editorial: The Now Corporation Lasse Jarve, Paul Maddelena, editors; Caitlin Parker, Chris Valente, assistant editors Visual Effects: Spy Post Digital Chris Martin, colorist Music: Amber Music Audio: Sound Lounge Steve Giammaria, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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