It’s the classic, yet somehow comic scenario of an inept boss supervising a far more capable employee. In this case, an incompetent surgeon–who knows little about personal hygiene–is repeatedly corrected by his professional assistant. We then see a graphic rainbow extending from the assistant to where the surgeon should be at the head of the operating table. “Make luck happen” is the message carried by the rainbow. An end tag contains the slogan, “Thousands of jobs, millions of opportunities,” accompanied by the Web site address, seek.com.au.
Credits
Agency: Saatchi & Saatchi David Nobay, executive creative director; Anthony Moss, copywriter; Matt Gilmore, art director; Ali Grant, head of broadcast; Julia Jackson, producer. Production Company: greatguns: usa,Walkabout Films Tim Ward, director; Tom Korsan, executive producer; Ellen Devine, head of production; Anna Howard, DP.,Lizzy Nash, producer Editorial: Guillotine, Sydney Stewart Reeves, editor Postproduction: Guillotine, Sydney Kieran Bleakley, colorist Sound Design: Nylon Studios Simon Lister, sound designer. Audio: Nylon Studios Simon Lister, audio mixer.
Director Luke Jaden Deploys “Silent Storytelling” For PETA
Luke Jaden directed two films for PETA, including this one titled “Inhumane” which highlights a family of sheep fearing for their lives on a farm--and for the inevitable day when they will be slaughtered for meat.
Jaden--an alumnus of SHOOT’s 2023 New Directors Showcase--explained that the campaign was aimed at “silent storytelling. Looking back at the power of silent film--we wanted to show that animals are not silent. Animals may not be able to talk like us humans, but they are just as sentient as us and animals can communicate a conversation between one another. They are highly observant and intellectual beings. So, we wanted to highlight the feelings they do feel, which I would say was the biggest challenge. We captured them in their natural environment in a docu-style approach to not distract them as the camera can be an unfamiliar thing. We wanted to craft and build a conversation that would coalesce as a narrative between the animals and their families on the farm. We really wanted to show those ideas on-screen and we wanted to approach this with a sensitive, unobtrusive lens that captured the honesty and fear these animals can and do feel on a farm before they are killed by their owners.”
Octagon Haus was the production company on the PETA work, which came out of agency Viewmaster.
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