Father and son CG characters made out of Craftsman tools bond with one another as they work on fix-it projects around the house in this visual effects tour de force from Zoic Studios for Y&R, Chicago.
Credits
Visual Effects: Zoic Studios Steve Schofield, executive producer; Andrew Orloff, Chris Jones, creative directors; John Shirley, VFX supervisor; John Banta, compositor; Michael Cliett, CG supervisor; Maya Sanchez, producer; Dimitri Gueer, editor.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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