A CG marvel in the form of a one-man pit crew takes car of a race car from top to bottom during a fast paced pit stop in the midst of a high speed race around the track. Zoic Studios’ effects expertise was brought to bear in the creation of the CG crew chief for Sears Craftsman Tools and Y&R, Chicago.
Credits
Agency: Young & Rubicam Chicago Visual Effects: Zoic Studios Andrew Orloff, creative director/VFX supervisor/animation director; Chris Jones, creative director; John Shirley, VFX supervisor/compositing supervisor; Michael Capton, Michael Cliett, CG supervisors; Elexis Stearn, Steve Schofield, executive producers; Maya Sanchez, producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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