This campaign created by Fallon New York centers on what an unkempt shirt collar attracts–including vampires who can relate to the look.
In this ad titled “Take The Creepy Out of Your Collar,” vampires pester a worker with a Dracula-like shirt collar. To the rescue comes a fellow worker with his shirt collar neatly reined in thanks to Würkin Stiffs magnetic collar stays, a product that first appeared on the TV show Shark Tank.
Scott Corbett of Station Film directed both spots in this package, which were shot by DP Kip Bogdhan.
Credits
Client Würkin Stiffs Agency Fallon New York Charlie Wolff, creative director; Madeleine Trebenski, copywriter; Brittain McNeel, art director; Jimmy Wade, producer; Andrew Koningen, director of production. Production Station Film Scott Corbett, director; Caroline Gibney, exec producer/producer; Stephen Orent, managing partner; Kip Bogdhan, DP. Editorial/Postproduction Beast Merritt Duff, editor; Melissa Lubin, offline exec producer; Benjamin Algar, edit assistant; Scott Bravo, Flame. Color Company 3 Billy Gabor, colorist; Soraia Callison, exec producer. Music Production Rob Dennier. Audio Post Lime Studios Tom Paolantonio, mixer; Susie Boyajin, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
