Sierra Trading Post, part of the T.J.Maxx, HomeGoods and Marshalls Family, has been around for 30-plus years, but is reintroducing the brand with a national marketing campaign–”Go Wild, Folks”–making the outdoors accessible to all, from the avid campers and bikers to everyday folks. With its vast selection, epic brands and teeny, tiny prices, Sierra Trading Post has all the apparel and gear for outdoor accessibility.
 
The campaign from Grey New York officially launches with a first ever TV spot for the brand, “Fight or Flight,” putting new hikers up against the ultimate enemy–a beaver. 

Scott Corbett of Station Film directed “Fight or Flight.”

Credits

Client Sierra Trading Post Agency Grey New York John Patroulis, worldwide chief creative officer; Jeff Stamp, deputy chief creative officer; Tyronne Schaffer, creative director, art director; Matt Moyer, creative director, copywriter; Patrick Conlon, associate creative director, copywriter; Robert Jencks, art director, sr. designer; Cate Belhumeur, project manager; Tony Lederer, executive strategy director; Colin Reilly, social strategist. Executive Production Townhouse Bennett McCarroll, Townhouse president; James McPherson, head of integrated production; Alex DeSantis, integrated producer; David Steinberg, music producer. Production Station Film Scott Corbett, director; Jeff Venditti, DP. Editorial Townhouse Studios Jesse Reisner, editor. Music Design Duotone

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