Sierra Trading Post, part of the T.J.Maxx, HomeGoods and Marshalls Family, has been around for 30-plus years, but is reintroducing the brand with a national marketing campaign–”Go Wild, Folks”–making the outdoors accessible to all, from the avid campers and bikers to everyday folks. With its vast selection, epic brands and teeny, tiny prices, Sierra Trading Post has all the apparel and gear for outdoor accessibility.
The campaign from Grey New York officially launches with a first ever TV spot for the brand, “Fight or Flight,” putting new hikers up against the ultimate enemy–a beaver.
Scott Corbett of Station Film directed “Fight or Flight.”
Credits
Client Sierra Trading Post Agency Grey New York John Patroulis, worldwide chief creative officer; Jeff Stamp, deputy chief creative officer; Tyronne Schaffer, creative director, art director; Matt Moyer, creative director, copywriter; Patrick Conlon, associate creative director, copywriter; Robert Jencks, art director, sr. designer; Cate Belhumeur, project manager; Tony Lederer, executive strategy director; Colin Reilly, social strategist. Executive Production Townhouse Bennett McCarroll, Townhouse president; James McPherson, head of integrated production; Alex DeSantis, integrated producer; David Steinberg, music producer. Production Station Film Scott Corbett, director; Jeff Venditti, DP. Editorial Townhouse Studios Jesse Reisner, editor. Music Design Duotone
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
