Filmmakers Martin Scorsese, Kathryn Bigelow, Alejandro G. Iñárritu and James Cameron pay tribute to their mentors in this Rolex Oscars spot directed by Lance Acord and Emmanuel “Chivo” Lubezki of Park Pictures for agency Wunderman Thompson, New York.
Music house was KBV Music with a score by creative director/composer Tony Verderosa and composers Alex Wurman and James Ascuitto. Andy Green of Duotone Audio Group was sound designer and audio post mixer. Paul Greco served as music director for Wunderman Thompson.
Credits
Client Rolex Agency Wunderman Thompson, New York Antonio Navas, Pablo Minces, Natalie Brown, creative directors; Laurence Barber, Maya Brewster, exec producers; Paul Greco, music director. Production Park Pictures Emmanuel “Chivo” Lubezki, Lance Acord, directors. Music KBV Music, New York Tony Verderosa, creative director/composer; Alex Wurman, James Ascuitto, composers. Sound Design Duotone Audio Group, New York Andy Green, sound designer. Audio Post Duotone Audio Group, New York Andy Green, mixer. Editorial Exile Conor O’Neal, Lorenzo Bombici, editors.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
