Filmmakers Martin Scorsese, Kathryn Bigelow, Alejandro G. Iñárritu and James Cameron pay tribute to their mentors in this Rolex Oscars spot directed by Lance Acord and Emmanuel “Chivo” Lubezki of Park Pictures for agency Wunderman Thompson, New York.
Music house was KBV Music with a score by creative director/composer Tony Verderosa and composers Alex Wurman and James Ascuitto. Andy Green of Duotone Audio Group was sound designer and audio post mixer. Paul Greco served as music director for Wunderman Thompson.
Credits
Client Rolex Agency Wunderman Thompson, New York Antonio Navas, Pablo Minces, Natalie Brown, creative directors; Laurence Barber, Maya Brewster, exec producers; Paul Greco, music director. Production Park Pictures Emmanuel “Chivo” Lubezki, Lance Acord, directors. Music KBV Music, New York Tony Verderosa, creative director/composer; Alex Wurman, James Ascuitto, composers. Sound Design Duotone Audio Group, New York Andy Green, sound designer. Audio Post Duotone Audio Group, New York Andy Green, mixer. Editorial Exile Conor O’Neal, Lorenzo Bombici, editors.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
