Filmmakers Martin Scorsese, Kathryn Bigelow, Alejandro G. Iñárritu and James Cameron pay tribute to their mentors in this Rolex Oscars spot directed by Lance Acord and Emmanuel “Chivo” Lubezki of Park Pictures for agency Wunderman Thompson, New York.
Music house was KBV Music with a score by creative director/composer Tony Verderosa and composers Alex Wurman and James Ascuitto. Andy Green of Duotone Audio Group was sound designer and audio post mixer. Paul Greco served as music director for Wunderman Thompson.
Credits
Client Rolex Agency Wunderman Thompson, New York Antonio Navas, Pablo Minces, Natalie Brown, creative directors; Laurence Barber, Maya Brewster, exec producers; Paul Greco, music director. Production Park Pictures Emmanuel “Chivo” Lubezki, Lance Acord, directors. Music KBV Music, New York Tony Verderosa, creative director/composer; Alex Wurman, James Ascuitto, composers. Sound Design Duotone Audio Group, New York Andy Green, sound designer. Audio Post Duotone Audio Group, New York Andy Green, mixer. Editorial Exile Conor O’Neal, Lorenzo Bombici, editors.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
