A Scion motors its way through city streets full of potholes when its journey is interrupted by a group of animated gremlins who lift the car up and remove its tires. But the gremlins can’t deter the Scion as one of the gremlins regurgitates the tire he swallows and the Scion, covered in green slime, but with all tires now mounted and working, speeds right along. The car is billed as having a bit of “deviousness” built in.
Credits
Agency: ATTIK Production Company: Shilo Simon Needham, director (Attik creative director) Visual Effects: Shilo Shilo, animation director; Jose Gomez, creative director/lead design; Trentity DeWitt, Nate Davies, Matt Foley, Eugene Kim, 3D animators; Kiel Figgins, Richard Lico, Jorma Auburn, Chris Mead, Bren Wilson, character animators; Santino Sladavic, executive producer; Jake Hibler, producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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