On the heels of the Biden Administration’s call for billions of dollars to advance its climate agenda while discussions around global debt and climate intensify, a new educational group, Science Moms (made up of climate scientists who are also moms), is rallying the mom masses to give U.S. Senators and Representatives an earful.
In this spot, “Outside Voices,” from The Martin Agency, comedy is deployed to marshal mom forces everywhere to lobby their elected officials over the seriousness of climate change and imploring them to take action to address it.
Various moms use their “outside voices”–a higher decibel level normally reserved to get their kids to behave–not only outside but indoors in order to get people in power to take notice when it comes to climate concerns.
Jocelyn & Dawn of Biscuit Filmworks directed “Outside Voices.”
Credits
Client Science Moms Agency The Martin Agency Danny Robinson, chief creative officer; Jerry Hoak, executive managing director, creative director; Ashley Marshall, executive creative director; Kim Nguyen, creative director/copywriter; Kate Placentra, associate creative director/art director; Raiven Delisle, art director; Filip Williander, creative technology director; John McClaire, experience designer; Tasha Dean, EVP, head of production; Tricia Hoover, executive producer; Danica Walker, sr. content producer; Marleny Castanos, content producer; Rachel Bensinger, jr. content producer; Elizabeth Paul, chief strategy officer; Allie Ballard, associate strategist. Production Biscuit Filmworks Jocelyn & Dawn, directors; Holly Vega, exec producer; Natalie Metzger, line producer. Editorial Whitehouse Post Heidi Black, editor; Nelson Mustain, associate editor; Lucia Villalta, producer; Joanna Manning, exec producer. VFX Carbon VFX Matthew McManus, exec producer; Nhu Phan, producer; Julien Biard, colorist; John Price, creative director/Flame lead. Music Asche & Spencer Music-Quirky 285D Record/Mix Lime Studios Sam Cassas, mixer; Susie Boyajan, producer. Actors Lauren Adams, Charlene Deguzman, Marcy Jarreau, Simone Moore, Birdie Borria, Thom Nember. Animation Black and Red Phillip Epstein, technical director; Nick Turner, sr. digital producer; Zach Thomas, lead animator; Tyler Davis, graphic designer. Animation Make it Move-Animations Deveh Langston Design SuperJoy Arturo Olivarez, designer. Casting Ross Lacy Casting
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
