On the heels of the Biden Administration’s call for billions of dollars to advance its climate agenda while discussions around global debt and climate intensify, a new educational group, Science Moms (made up of climate scientists who are also moms), is rallying the mom masses to give U.S. Senators and Representatives an earful.
In this spot, “Outside Voices,” from The Martin Agency, comedy is deployed to marshal mom forces everywhere to lobby their elected officials over the seriousness of climate change and imploring them to take action to address it.
Various moms use their “outside voices”–a higher decibel level normally reserved to get their kids to behave–not only outside but indoors in order to get people in power to take notice when it comes to climate concerns.
Jocelyn & Dawn of Biscuit Filmworks directed “Outside Voices.”
Credits
Client Science Moms Agency The Martin Agency Danny Robinson, chief creative officer; Jerry Hoak, executive managing director, creative director; Ashley Marshall, executive creative director; Kim Nguyen, creative director/copywriter; Kate Placentra, associate creative director/art director; Raiven Delisle, art director; Filip Williander, creative technology director; John McClaire, experience designer; Tasha Dean, EVP, head of production; Tricia Hoover, executive producer; Danica Walker, sr. content producer; Marleny Castanos, content producer; Rachel Bensinger, jr. content producer; Elizabeth Paul, chief strategy officer; Allie Ballard, associate strategist. Production Biscuit Filmworks Jocelyn & Dawn, directors; Holly Vega, exec producer; Natalie Metzger, line producer. Editorial Whitehouse Post Heidi Black, editor; Nelson Mustain, associate editor; Lucia Villalta, producer; Joanna Manning, exec producer. VFX Carbon VFX Matthew McManus, exec producer; Nhu Phan, producer; Julien Biard, colorist; John Price, creative director/Flame lead. Music Asche & Spencer Music-Quirky 285D Record/Mix Lime Studios Sam Cassas, mixer; Susie Boyajan, producer. Actors Lauren Adams, Charlene Deguzman, Marcy Jarreau, Simone Moore, Birdie Borria, Thom Nember. Animation Black and Red Phillip Epstein, technical director; Nick Turner, sr. digital producer; Zach Thomas, lead animator; Tyler Davis, graphic designer. Animation Make it Move-Animations Deveh Langston Design SuperJoy Arturo Olivarez, designer. Casting Ross Lacy Casting
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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