Top Spot of the Week: A man creates a “human suit” for his dog, so that the canine can go to work in his place. As it turns out, the dog excels at the workplace, becomes employee of the month and gets promoted. Anything’s possible on the Sci-Fi Channel.
Agency: Sci-Fi Channel In-House Agency Roger Guillen, creative director; Gunilla De Santo, head of production Production Company: RSA | London Albert Kodagolian, director; Sookie Foster, producer; Carl Nilssen, lighting cameraman. Editorial: Whitehouse Post Productions, London John Smith, editor Postproduction: Framestore CFC | London Dave Ludlum, colorist Visual Effects: Smoke & Mirrors | London Tony Lawrence, visual effects artist Music: Squeak E. Clean Sam Spiegel, music composer Sound Design: Squeak E. Clean Sam Spiegel, sound designer Audio: 750mph Andy Humphreys, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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