This “Crush it” anthem video for popcorn brand Angie’s Boomchickapop features real women who inspire others. They include a formerly homeless woman who is now a singer/songwriter, a mom of 2-year-old triplets whose husband is serving overseas, and a double amputee who became the first to complete a full marathon.
Sasha Levinson of Humble directed this short as well as spots that showcase 100 percent female power from St. Paul, Minnesota-based ad agency boatBurner.
Levinson said, “So many different types of women came into casting but they all shared a common theme–that in order to crush it they had to first crush negative self talk.”
Doug Mickschl, creative director at boatBurner, said, “Since the very beginning, [Boomchickapop] founders Angie and Dan Bastian have crushed it. Their story was the north star of this campaign–real, nothing fake.” He noted that the campaign “features real stories of real women who crush it, and was captured by an all-female crew led by Humble and director Sasha Levinson.”
CreditsClient Angie’s Boomchickapop Agency boatBurner, St. Paul, Minnesota Chris Wareham, executive creative director; Doug Mickschl, creative director; Brandon Van Liere, design director; Thomas Anderson, executive producer. Production Humble, bicoastal Sasha Levinson, director; Eric Berkowitz, president/founder; Shannon Lords, exec producer; Natalie Warkenthien, head of production; Cathy Cooper, producer. Editorial Channel Z Brett Astor, editor; Kelly Nelson, producer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More