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    Sasha Levinson Directs Female Power Video For Boomchickapop, boatBurner

    By SHOOTUpdated:No Comments1762 Views

    This “Crush it” anthem video for popcorn brand Angie’s Boomchickapop features real women who inspire others. They include a formerly homeless woman who is now a singer/songwriter, a mom of 2-year-old triplets whose husband is serving overseas, and a double amputee who became the first to complete a full marathon. 

    Sasha Levinson of Humble directed this short as well as spots that showcase 100 percent female power from St. Paul, Minnesota-based ad agency boatBurner.

    Levinson said, “So many different types of women came into casting but they all shared a common theme–that in order to crush it they had to first crush negative self talk.”

    Doug Mickschl, creative director at boatBurner, said, “Since the very beginning, [Boomchickapop] founders Angie and Dan Bastian have crushed it. Their story was the north star of this campaign–real, nothing fake.” He noted that the campaign “features real stories of real women who crush it, and was captured by an all-female crew led by Humble and director Sasha Levinson.”

    Credits

    Client Angie’s Boomchickapop Agency boatBurner, St. Paul, Minnesota Chris Wareham, executive creative director; Doug Mickschl, creative director; Brandon Van Liere, design director; Thomas Anderson, executive producer. Production Humble, bicoastal Sasha Levinson, director; Eric Berkowitz, president/founder; Shannon Lords, exec producer; Natalie Warkenthien, head of production; Cathy Cooper, producer. Editorial Channel Z Brett Astor, editor; Kelly Nelson, producer.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:boatBurnerhumbleSasha Levinson



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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