“High Jump” is one of two viral films being used to promote Sara Lee Corp’s Ball Park Franks on MySpace. The films feature talented athletes, with Tim Sebastian, a track star from Riverside, Calif., displaying his high jumping skills. The documentary-style piece features action shots and interviews with his coach and teammates. Panasonic HVX200 and DVX100B cameras were used on the shoot that allowed the filmmakers to jump from horizontal to square formats.
Credits
Production Company: Sedna Films Jon Hill, director/dp; Dirk Detweiler, executive producer; Heather Weinstock,
producer
Postproduction: The Reel Thing Todd Betts, editor; Moody Glasgow, smoke artist; Doug Klekner, post producer Audio: Margarita Mix Jeff Levy, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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