It’s a well-known tradition to leave out a plate of cookies for Santa Claus on Christmas Eve–the normal chocolate chip, sugar cookies, etc. But here we see the surprise, excitement, and that elevated “ooooohhhh” that Santa is overcome with being left Milano cookies vs. the usual suspects in this spot directed by Lena Beug of Station Film for Saatchi & Saatchi New York.
In fact, Santa is inspired to get a bit fancy himself after getting a bite from a Pepperidge Farms’ Milano treat.
The holiday spot is running on social channels with a TikTok push for creators to execute a similar Fancy Santa transition.
Credits
Client Campbell’s Snack Company/Pepperidge Farm Milano Cookies Agency Saatchi & Saatchi New York Daniel Lobaton, chief creative officer; Jon Bellinger, creative director; Preethi Balakrishnan, sr. art director; Kelsey Boylan, sr. copywriter; Tim LeGallo, EVP, director, integrated production; Danielle Hallack, Samuel Moross, sr. producers; Julie Dombreval, SVP, director, brand strategy. Production Station Film Lena Beug, director; Caroline Gibney, Stephen Orent, founding partners; Michelle Towse, partner/exec producer; Julie Lee, producer. Editorial Arcade Edit Ali Mao, editor; Samuel Barden, assistant editor; Arlene Perez, post producer; Sila Soyer, exec producer. Music Squeak E. Clean Studios Kit Winter, exec producer; Matthew Compton, sr. composer; Charles Rojas, composer; Tarjas White, sr. producer. Audio Post Harbor Picture Company Jesse Schwartz, exec producer; Steve Perski, creative director–commercial sound; Lauren Boyle, sr. producer; Cammie McGarry, producer. Color Harbor Picture Company Joe Gawler, colorist; Jesse Schwartz, exec producer; Jody Peters, color/VFX sr. producer; Katherine Andrews, color/VFX producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
