Sandro Miller of Sandro Films directed Psychogenic Fugue, a 20-minute film starring John Malkovich in which the actor plays seven characters in scenes recreated from some of David Lynch’s most iconic films and TV shows including The Log Lady, Special Agent Dale Cooper, and even Lynch himself as narrator of the film. It is part of a charity project called Playing Lynch that will benefit the David Lynch Foundation, which seeks to introduce at-risk populations affected by trauma to transcendental meditation. The short was edited by Craig Lewandowski of Utopic, Chicago. This is a trailer for the short film.
Client David Lynch Foundation and Squarespace Agency Preacher, Austin, Tex. Production Sandro Films, Chicago Sandro Miller, director. Postproduction Utopic, Chicago Craig Lewandowski, editor; Heather Mitchell, exec producer; Justin Winkler, VFX; Ryan Gilbert, graphics; Brian Leitner, sound design. Color Correction Nolo, Chicago Mike Matusek, colorist. Music Minoan Music Eric Alexandrakis
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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