This stylized spot for San Manuel Casino is driven by a soundtrack from bicoastal music house ELIAS.
Gentleman Scholar produced for Culver City, Calif.-based agency Pitch.
Credits
Production: Gentleman Scholar, Los Angeles William Campbell, Will Johnson, directors. Visual Effects William Campbell, Will Johnson, creative directors; Jordan Lyle, art director; Tim Hayward, CG supervisor; Tommy Wooh, 2D lead; Nate Occhipinti, producer; Paul Kim, designer; Bryan Deloach, storyboard; James Levy, matte painting; Ryan Kaplan, Johnny Lum, CG generalists; James Lane, 3D animation; Andy Kim, Kevin Manning, Robert Kim, modeling & texture; Erick Schiele, lighting; Kunle Jegede, Yates Holley, FX artists; JP Rooney, Raul Moreno, Kevin Kim, MIchael Tavarez, compositors; Paul Heagney, Federico Saccone, Renee Tymm, Flame artists; Todd Mesher, additional Flame artist; Erik Barnes, editor. (Toolbox: Photoshop, After Effects, Maya, RealFlow, ZBrush, Mudbox, Nuke, Flame) Music/Sound ELIAS, bicoastal Vincenzo LoRusso, executive creative director; Michael Goldstein, creative director; Vicki Ordeshook, exec producer; Katie Overcash, head of production. Audio Post: Bicep Productions, Culver City, Calif. Luis Rosario, mixer; Esther Gonzalez, executive post producer; Agency: Pitch, Culver City Calif.
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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