This stylized spot for San Manuel Casino is driven by a soundtrack from bicoastal music house ELIAS.
Gentleman Scholar produced for Culver City, Calif.-based agency Pitch.
CreditsProduction: Gentleman Scholar, Los Angeles William Campbell, Will Johnson, directors. Visual Effects William Campbell, Will Johnson, creative directors; Jordan Lyle, art director; Tim Hayward, CG supervisor; Tommy Wooh, 2D lead; Nate Occhipinti, producer; Paul Kim, designer; Bryan Deloach, storyboard; James Levy, matte painting; Ryan Kaplan, Johnny Lum, CG generalists; James Lane, 3D animation; Andy Kim, Kevin Manning, Robert Kim, modeling & texture; Erick Schiele, lighting; Kunle Jegede, Yates Holley, FX artists; JP Rooney, Raul Moreno, Kevin Kim, MIchael Tavarez, compositors; Paul Heagney, Federico Saccone, Renee Tymm, Flame artists; Todd Mesher, additional Flame artist; Erik Barnes, editor. (Toolbox: Photoshop, After Effects, Maya, RealFlow, ZBrush, Mudbox, Nuke, Flame) Music/Sound ELIAS, bicoastal Vincenzo LoRusso, executive creative director; Michael Goldstein, creative director; Vicki Ordeshook, exec producer; Katie Overcash, head of production. Audio Post: Bicep Productions, Culver City, Calif. Luis Rosario, mixer; Esther Gonzalez, executive post producer; Agency: Pitch, Culver City Calif.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More