This stylized spot for San Manuel Casino is driven by a soundtrack from bicoastal music house ELIAS.
Gentleman Scholar produced for Culver City, Calif.-based agency Pitch.
Credits
Production: Gentleman Scholar, Los Angeles William Campbell, Will Johnson, directors. Visual Effects William Campbell, Will Johnson, creative directors; Jordan Lyle, art director; Tim Hayward, CG supervisor; Tommy Wooh, 2D lead; Nate Occhipinti, producer; Paul Kim, designer; Bryan Deloach, storyboard; James Levy, matte painting; Ryan Kaplan, Johnny Lum, CG generalists; James Lane, 3D animation; Andy Kim, Kevin Manning, Robert Kim, modeling & texture; Erick Schiele, lighting; Kunle Jegede, Yates Holley, FX artists; JP Rooney, Raul Moreno, Kevin Kim, MIchael Tavarez, compositors; Paul Heagney, Federico Saccone, Renee Tymm, Flame artists; Todd Mesher, additional Flame artist; Erik Barnes, editor. (Toolbox: Photoshop, After Effects, Maya, RealFlow, ZBrush, Mudbox, Nuke, Flame) Music/Sound ELIAS, bicoastal Vincenzo LoRusso, executive creative director; Michael Goldstein, creative director; Vicki Ordeshook, exec producer; Katie Overcash, head of production. Audio Post: Bicep Productions, Culver City, Calif. Luis Rosario, mixer; Esther Gonzalez, executive post producer; Agency: Pitch, Culver City Calif.
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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