A music box rendition of “Ode to Joy” plays in the background. The camera focuses on a pretty little white house. A little girl walks out the front door, across the green lawn and down the street along the white picket fence. As she walks down the street you can see a long striped tail swinging out the back of her skirt. A startled mailman stops and stares nervously as she walks by. She sits alone at lunch and then on the see-saw in the schoolyard looking sad. She then goes to the San Francisco zoo and sees another girl with a tail there with her parents. The two girls with tails exchange shy smiles. The commercial concludes with “Are you one of us? San Francisco Zoo. Join zoomanity.”
Credits
Agency: BBDO West Jim Lesser, executive creative director/copywriter; Sakol Mongkolkasetarin, art director; Neil Levy, copywriter; Rob Sondik, supervising producer; Chad Garber, producer Production Company: Tool of North America Harry Cocciolo, director; Jennifer Siegel, Executive Producer; Amy DeLossa, Head of Production; Jeff Tanner, Producer; Mark Plummer, DP. Editorial: Nomad Editorial Company Ben Longland, editor; Susye Melega, executive producer; Nicole Steele, producer Postproduction: Teak Motion Visuals,Complete Post | Creative Services Hollywood Mark Everson, online editor,Sparkle, colorist Music: Emoto Paul Bessenbacher, composer Audio: One Union Recording Studios Eric Eckstein, Joaby Deal, audio post mixers
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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