A music box rendition of “Ode to Joy” plays in the background. The camera focuses on a pretty little white house. A little girl walks out the front door, across the green lawn and down the street along the white picket fence. As she walks down the street you can see a long striped tail swinging out the back of her skirt. A startled mailman stops and stares nervously as she walks by. She sits alone at lunch and then on the see-saw in the schoolyard looking sad. She then goes to the San Francisco zoo and sees another girl with a tail there with her parents. The two girls with tails exchange shy smiles. The commercial concludes with “Are you one of us? San Francisco Zoo. Join zoomanity.”
Credits
Agency: BBDO West Jim Lesser, executive creative director/copywriter; Sakol Mongkolkasetarin, art director; Neil Levy, copywriter; Rob Sondik, supervising producer; Chad Garber, producer Production Company: Tool of North America Harry Cocciolo, director; Jennifer Siegel, Executive Producer; Amy DeLossa, Head of Production; Jeff Tanner, Producer; Mark Plummer, DP. Editorial: Nomad Editorial Company Ben Longland, editor; Susye Melega, executive producer; Nicole Steele, producer Postproduction: Teak Motion Visuals,Complete Post | Creative Services Hollywood Mark Everson, online editor,Sparkle, colorist Music: Emoto Paul Bessenbacher, composer Audio: One Union Recording Studios Eric Eckstein, Joaby Deal, audio post mixers
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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