An older man is standing behind the counter in his mom-and-pop style deli talking about how he intends to work his deli until he dies and to never sell it. “There is not enough money in the world to buy this deli from me……..I am never going to leave this place.” He walks around doing deli chores as he speaks. Taking out the trash, he opens the back door and there is a director standing in the doorway, and the viewer can now see that the deli is part of a filming set. The man stops and the words “San Francisco Jewish Film Festival” appear over him.
Credits
Agency: Publicis & Hal Riney Jon Soto, Jae Goodman, executive creative directors; Mark Grundland, art director; Jen Robinson, copywriter; Sam Walsh, executive producer; Doug Cox, producer Production Company: HKM Productions Shafei/Levits (David and Saul), directors; Carl Swan, Ned Brown, executive producers; Anne Johnson, producer; Jesse Green, DP Editorial: Publicis & Hal Riney Doug Cox, in-house ditor Postproduction: Company 3 Los Angeles Sean Coleman, colorist Audio: One Union Recording Studios Andy Greenberg, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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