Directed by Sorrel Brae of Native Content for agency David&Goliath LA, this PSA from the San Diego Zoo Wildlife Alliance rallies behind this year’s Earth Day theme “Invest in Our Planet.” It begins with two conservationists in the cold-Arctic winter protecting polar bears, and acknowledging their supporters. They do so by singing a familiar song to us all: “Thank You for Being a Friend.” The song continues to be sung by community-led conservationists in different locations–from duos in the rainforest observing a sloth on a tree, another pair tending to a large tortoise, a rock climber checking in on unhatched owl eggs along a cliff, to a safari conservationist recording an endangered rhino on the savanna. The spot ends with the tagline “Thank you for supporting wildlife conservation. Without you, there’s no them.”
It’s not only a show of gratitude but also an invitation for more people to become friends of wildlife around the world by supporting the San Diego Zoo Wildlife Alliance.
“Often PSAs can take a serious or dire tone,” said Courtney Pulver, executive creative director at David&Goliath. “But we wanted this campaign to feel more celebratory.”
Ben Purcell, chief creative officer at David&Goliath, added, “With this new take on The Golden Girls theme, we’re pretty sure lifelong animal lover Betty White would be smiling.”
Credits
Client San Diego Zoo Wildlife Alliance Agency David&Goliath, LA David Angelo, founder & creative director; Ben Purcell, chief creative officer; Blake Winfree, chief of social impact; Courtney Pulver, executive creative director/copywriter; Robert Casillas, executive creative director/art director; Israel Medeiros, Evan Bross, associate creative directors/art directors; Marcos Botelho, Chris Davis, associate creative directors/copywriters; Paul Albanese, managing director, broadcast production; Jane Krull, sr. producer. Production Company Native Content Sorrel Brae, director; Kai Saul, DP; Teresa Sparky Pomeroy, exec producer; Tomer DeVito, managing partner; Sean Blair, exec producer/head of production. Editorial Spinach Adam Bright, editor; Marshall Thompson, assistant editor; Robby Salisbury, second assistant editor; Cristy Torres, sr. producer; Jonathan Carpio, exec producer. Color JAMM Beau Leon, colorist; Carver Moore, color assist; Jon Lazar, color producer. VFX Spinach Christopher Moore, VFX supervisor/lead Flame artist; Ian Dawson, producer; Adam Bright, exec producer. Additional VFX JAMM Alex Snookes, VFX supervisor/lead compositor; Brady Doyle, Toma Bowen, Kevin Pierce, Nuke artists; Zak DiMaria, CG supervisor; Jaguar Lee, Steven Nelson, Ben Martin, Elyse Resseguie, Yu Fujii, CG artists; Stew Burris, animator; Brandon Kachel, matte painter; Anna Dood, producer; Asher Edwards, exec producer. Audio Margarita Mix Nathan Dubin, sound designer/mixer; Paula Arnett, Whitney Morris, exec producers. Music Song: “Thank You For Being a Friend,” written by Andrew M. Gold (BMI); published by Luckyu Music (BMI); admin by songs of Kobalt Music Publishing. Arrangement Company Mophonics Stephan Altman, creative director; Colette Huemer, exec producer; Shelley Altman, head of production.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
