Directed by Sorrel Brae of Native Content for agency David&Goliath LA, this PSA from the San Diego Zoo Wildlife Alliance rallies behind this year’s Earth Day theme “Invest in Our Planet.” It begins with two conservationists in the cold-Arctic winter protecting polar bears, and acknowledging their supporters. They do so by singing a familiar song to us all: “Thank You for Being a Friend.” The song continues to be sung by community-led conservationists in different locations–from duos in the rainforest observing a sloth on a tree, another pair tending to a large tortoise, a rock climber checking in on unhatched owl eggs along a cliff, to a safari conservationist recording an endangered rhino on the savanna. The spot ends with the tagline “Thank you for supporting wildlife conservation. Without you, there’s no them.”
It’s not only a show of gratitude but also an invitation for more people to become friends of wildlife around the world by supporting the San Diego Zoo Wildlife Alliance.
“Often PSAs can take a serious or dire tone,” said Courtney Pulver, executive creative director at David&Goliath. “But we wanted this campaign to feel more celebratory.”
Ben Purcell, chief creative officer at David&Goliath, added, “With this new take on The Golden Girls theme, we’re pretty sure lifelong animal lover Betty White would be smiling.”
Credits
Client San Diego Zoo Wildlife Alliance Agency David&Goliath, LA David Angelo, founder & creative director; Ben Purcell, chief creative officer; Blake Winfree, chief of social impact; Courtney Pulver, executive creative director/copywriter; Robert Casillas, executive creative director/art director; Israel Medeiros, Evan Bross, associate creative directors/art directors; Marcos Botelho, Chris Davis, associate creative directors/copywriters; Paul Albanese, managing director, broadcast production; Jane Krull, sr. producer. Production Company Native Content Sorrel Brae, director; Kai Saul, DP; Teresa Sparky Pomeroy, exec producer; Tomer DeVito, managing partner; Sean Blair, exec producer/head of production. Editorial Spinach Adam Bright, editor; Marshall Thompson, assistant editor; Robby Salisbury, second assistant editor; Cristy Torres, sr. producer; Jonathan Carpio, exec producer. Color JAMM Beau Leon, colorist; Carver Moore, color assist; Jon Lazar, color producer. VFX Spinach Christopher Moore, VFX supervisor/lead Flame artist; Ian Dawson, producer; Adam Bright, exec producer. Additional VFX JAMM Alex Snookes, VFX supervisor/lead compositor; Brady Doyle, Toma Bowen, Kevin Pierce, Nuke artists; Zak DiMaria, CG supervisor; Jaguar Lee, Steven Nelson, Ben Martin, Elyse Resseguie, Yu Fujii, CG artists; Stew Burris, animator; Brandon Kachel, matte painter; Anna Dood, producer; Asher Edwards, exec producer. Audio Margarita Mix Nathan Dubin, sound designer/mixer; Paula Arnett, Whitney Morris, exec producers. Music Song: “Thank You For Being a Friend,” written by Andrew M. Gold (BMI); published by Luckyu Music (BMI); admin by songs of Kobalt Music Publishing. Arrangement Company Mophonics Stephan Altman, creative director; Colette Huemer, exec producer; Shelley Altman, head of production.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
