A giant butterfly rests on a building making whooshing sounds as it flexes its large wings. A ten foot spider lowers it self from an elevated highway. An enormous caterpillar walks along a train bridge. Screens flash with the words “At three inches they are creepy. At 10 feet they are cool. San Diego Natural History Museum. Backyard monsters now open through December.”
Credits
Agency: NYCA Michael Mark, creative director/copywriter; Rob Petrie, associate creative director; Ian Jensen, art director/designer; Amy Krause, executive producer; Lynne Roswall, Stephanie Davidson, producers Production Company: Psychofish Joon Park, director/visual effects director; Mike McGlynn, executive producer; Dana Neibert, DP Editorial: Psychofish Joon Park, editorial supervisor Visual Effects: Psychofish Mark Warzin, CG artist Music: Boomerang Mark Meyuhas, Ben Decter, composers Sound Design: Lime Studios Dave Wagg, Mark Meyuhas, sound designers/ audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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