Samuel Bayer of HSI directed this :60 launch spot for the 2015 Chrysler 300 “Drive Proud” campaign featuring Becky Hammon (NBA assistant coach, San Antonio Spurs), Alexis Ohanian (co-founder of Reddit), Phil Ivey (professional gambler/entrepreneur), Kwaku Alston (photographer) and Caroline Styne (restaurant owner), among others.
The opening anthem spot, “The Kings & Queens of America,” sets the tone for the campaign which celebrates American entrepreneurs, artists and innovators. Wieden+Kennedy, Portland, Ore., created the campaign, which is narrated by Peter Dinklage (Game of Thrones). Three additional television :30s will roll out later in the month.
Credits
Client Chrysler Agency Wieden+Kennedy, Portland, Ore. Aaron Allen, Kevin Jones, creative directors; Alex Romans, copywriter; John Dwight, art director; Endy Hedman, broadcast producer; Grace Petrenka, Amy Berriochoa, art producers; Cat Wilson, Sarah Biedak, strategic planning; Joe Staples, Mark Fitzloff, executive creative directors; Ben Grylewicz, head of production. Production HSI Samuel Bayer, director/DP; Roger Zorovich, exec producer; William Green, line producer. Editorial Joint Nicholas Davis, editor; Kristy Faris, assistant editor; Leslie Carthy, post producer; Patty Brebner, post exec preoducer. VFX Joint Katrina Salicrup, lead Flame artist; David Stern, Flame artist; David Jahns, Smoke artist; Alex Thiesen, VFX producer. Music Song: “Blood and Stone” Audio Post Joint, Noah Woodburn, mixer; Sarah Fink, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
