Samuel Bayer of HSI directed this :60 launch spot for the 2015 Chrysler 300 “Drive Proud” campaign featuring Becky Hammon (NBA assistant coach, San Antonio Spurs), Alexis Ohanian (co-founder of Reddit), Phil Ivey (professional gambler/entrepreneur), Kwaku Alston (photographer) and Caroline Styne (restaurant owner), among others.
The opening anthem spot, “The Kings & Queens of America,” sets the tone for the campaign which celebrates American entrepreneurs, artists and innovators. Wieden+Kennedy, Portland, Ore., created the campaign, which is narrated by Peter Dinklage (Game of Thrones). Three additional television :30s will roll out later in the month.
CreditsClient Chrysler Agency Wieden+Kennedy, Portland, Ore. Aaron Allen, Kevin Jones, creative directors; Alex Romans, copywriter; John Dwight, art director; Endy Hedman, broadcast producer; Grace Petrenka, Amy Berriochoa, art producers; Cat Wilson, Sarah Biedak, strategic planning; Joe Staples, Mark Fitzloff, executive creative directors; Ben Grylewicz, head of production. Production HSI Samuel Bayer, director/DP; Roger Zorovich, exec producer; William Green, line producer. Editorial Joint Nicholas Davis, editor; Kristy Faris, assistant editor; Leslie Carthy, post producer; Patty Brebner, post exec preoducer. VFX Joint Katrina Salicrup, lead Flame artist; David Stern, Flame artist; David Jahns, Smoke artist; Alex Thiesen, VFX producer. Music Song: “Blood and Stone” Audio Post Joint, Noah Woodburn, mixer; Sarah Fink, producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More