Samuel Bayer of HSI directed this :60 launch spot for the 2015 Chrysler 300 “Drive Proud” campaign featuring Becky Hammon (NBA assistant coach, San Antonio Spurs), Alexis Ohanian (co-founder of Reddit), Phil Ivey (professional gambler/entrepreneur), Kwaku Alston (photographer) and Caroline Styne (restaurant owner), among others.
The opening anthem spot, “The Kings & Queens of America,” sets the tone for the campaign which celebrates American entrepreneurs, artists and innovators. Wieden+Kennedy, Portland, Ore., created the campaign, which is narrated by Peter Dinklage (Game of Thrones). Three additional television :30s will roll out later in the month.
Credits
Client Chrysler Agency Wieden+Kennedy, Portland, Ore. Aaron Allen, Kevin Jones, creative directors; Alex Romans, copywriter; John Dwight, art director; Endy Hedman, broadcast producer; Grace Petrenka, Amy Berriochoa, art producers; Cat Wilson, Sarah Biedak, strategic planning; Joe Staples, Mark Fitzloff, executive creative directors; Ben Grylewicz, head of production. Production HSI Samuel Bayer, director/DP; Roger Zorovich, exec producer; William Green, line producer. Editorial Joint Nicholas Davis, editor; Kristy Faris, assistant editor; Leslie Carthy, post producer; Patty Brebner, post exec preoducer. VFX Joint Katrina Salicrup, lead Flame artist; David Stern, Flame artist; David Jahns, Smoke artist; Alex Thiesen, VFX producer. Music Song: “Blood and Stone” Audio Post Joint, Noah Woodburn, mixer; Sarah Fink, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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