Samuel Bayer of HSI directed this :60 launch spot for the 2015 Chrysler 300 “Drive Proud” campaign featuring Becky Hammon (NBA assistant coach, San Antonio Spurs), Alexis Ohanian (co-founder of Reddit), Phil Ivey (professional gambler/entrepreneur), Kwaku Alston (photographer) and Caroline Styne (restaurant owner), among others.
The opening anthem spot, “The Kings & Queens of America,” sets the tone for the campaign which celebrates American entrepreneurs, artists and innovators. Wieden+Kennedy, Portland, Ore., created the campaign, which is narrated by Peter Dinklage (Game of Thrones). Three additional television :30s will roll out later in the month.
Credits
Client Chrysler Agency Wieden+Kennedy, Portland, Ore. Aaron Allen, Kevin Jones, creative directors; Alex Romans, copywriter; John Dwight, art director; Endy Hedman, broadcast producer; Grace Petrenka, Amy Berriochoa, art producers; Cat Wilson, Sarah Biedak, strategic planning; Joe Staples, Mark Fitzloff, executive creative directors; Ben Grylewicz, head of production. Production HSI Samuel Bayer, director/DP; Roger Zorovich, exec producer; William Green, line producer. Editorial Joint Nicholas Davis, editor; Kristy Faris, assistant editor; Leslie Carthy, post producer; Patty Brebner, post exec preoducer. VFX Joint Katrina Salicrup, lead Flame artist; David Stern, Flame artist; David Jahns, Smoke artist; Alex Thiesen, VFX producer. Music Song: “Blood and Stone” Audio Post Joint, Noah Woodburn, mixer; Sarah Fink, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
