Endless Noise turned out this spot featuring soccer star David Beckham as he kicks a series of soccer balls in rapid succession against a wall made of drums. Each time a ball hits a drum, a musical note is heard which begins to form the melody of Beethoven’s “Ode to Joy.” Jason Zada of Tool of North America directed for Cheil USA, New York.
Credits
Agency: Cheil Communications America, Inc. Lars Bastholm, chief creative officer; Adam Wohl, group creative director; Teresa Wakabayashi, producer. Production Company: Tool of North America Jason Zada, director; Brian Latt, Oliver Fuselier, Dustin Callif, exec producers. Editorial: Cut + Run, NY Graham Turner, editor. Music: Endless Noise Jeff Elmassian, creative director/arranger/sound designer; Andy Rehfeldt, arranger/sound designer; Mary Catherine Finney, producer. “Rendered Noise” rendition of Beethoven’s “Ode to Joy” Audio: Endless Noise Grant Cornish, Bob DeMaa, mixers.
The Best Work You May Never See: Cadbury, VCCP London, Director Steve Rogers Stir A Sweet “Memory” Connecting Father and Daughter
Directed by Steve Rogers via Biscuit Filmworks for agency VCCP London, this spot titled “Memory” opens with a daughter visiting her father at his home, a bar of Cadbury Wholenut chocolate in hand. Her father, living with dementia, smiles at the sight of the chocolate, recognizing it as a gift his daughter has bought him since she was a child. In this moment, he doesn’t recognize her as his daughter. Instead, he begins to tell her how this ritual gifting always makes his wife laugh because, as he proudly reveals, he’s always hated nuts.
The daughter can’t help but laugh, touched by the idea that her father has kept this secret for so long. As he looks at her earnestly, he asks her not to tell his “daughter”--meaning her--about the secret, because “it makes her so happy.” The daughter responds softly. “It does.” She recognizes the quiet generosity of her father’s long-held secret, something he’s kept hidden from her all these years, despite not always remembering who she is.
Cadbury is committed to telling inclusive stories rooted in human truths that are representative of the U.K. To ensure the story’s accurate portrayal of people living with dementia, Cadbury consulted with specialists throughout the development of the film.
Cadbury has extended its partnership with Alzheimer’s Research UK, the UK’s leading dementia research charity, into 2025. The two organizations first joined together in 2024 to celebrate the role of Cadbury in the nation’s shared memories and to support the charity’s mission for a cure for dementia.
“Memory” was brought to life with the help of VCCP’s global content production studio Girl&Bear. The film will run across the U.K. throughout 2025, appearing on TV, VOD,... Read More
MySHOOT Profiles
Add A Comment